Tel 01522 811688
Freephone 0800 988 8366

Twitter doubles tweet length to mixed response


We reported back in September that Twitter was trialling longer Tweets for a select number of users on their social media platform.

Following the trial, Twitter last week announced that it is doubling the number of characters in a tweet from 140 to 280 in most languages.

Immediately there was an outpouring of concern on Twitter about people’s feeds being filled with long tweets, and many people tweeted that they would rather see an edit function. However, the trial showed that despite having the option to use 280 characters, only 5% of tweets exceeded 140 characters, and only 2% of tweets exceeded 190 characters.

Twitter’s product manager said that “during the first few days of the test, many people tweeted the full 280 limit because it was new and novel, but soon after behaviour normalised. We saw when people needed to use more than 140 characters, they tweeted more easily and more often. But importantly, people tweeted below 140 most of the time and the brevity of Twitter remained."

It was noted that those who did use longer tweets got more followers, more engagement and spent more time on the site than before. It is hoped that rather than people writing full length 280-character tweets, they will still tweet concisely, but have the space to write a bit more when needed, reducing the number of abandoned tweets when people can’t fit what they want into 140 characters. Under the 140-character limit, 9% of all tweets in English reached the full character limit.

The original constraints of 140 characters were a result of the confinements of mobile. As today's users Tweet via apps or on a desktop, there is no longer a technical need for the limit.

This latest change comes on the back of several updates from Twitter giving business and individual users more room to be creative. In 2016, Twitter made it so that GIF’s, photos, polls and other media no longer contributed towards the 140 character limit. It is also part of Twitter’s plan to attract more users and to grow. Twitter currently only has 330 million active users, compared to 2 billion users on Facebook.

Follow DBS’s updates on Twitter here:

Agree? Disagree? Do let James Hopkins know what you think by commenting below.

DBS helps Bank of England “take the pulse” of East Midlands businesses

IMG_2468DBS has been playing a role in influencing Bank of England policy concerning UK businesses.

Our director, David Clarke, attended a Bank of England / Lincolnshire Chamber of Commerce business panel meeting in Gainsborough this week.

The meeting was chaired by Alastair Cunningham - a regional representative of the Bank of England (pictured with David).

Similar business panels have previously been run by the Bank, who find them “a valuable way of taking the pulses of the businesses that are represented on them.”

Only around 10-12 local businesses are invited to sit on the panels, which meet twice yearly to discuss the state of trade.

The meetings are of benefit to both the Bank of England and the businesses attending. The Bank benefits enormously from the opportunity to "road test" themes they've picked up from their bilateral meetings with business contacts before reporting back to the Monetary Policy Committee in London, whereas businesses value the opportunity to put their own experience into perspective by hearing of others' experiences.

Agree? Disagree? Do let Julie Priestley know what you think by commenting below.

Happy Birthday Chris!

Chris birthday 2017

Happy Birthday to our Internet Marketing Specialist Chris Coleshaw, who is celebrating his birthday today. Chris is also celebrating his four-year anniversary working for the company.

Chris is currently away for a long weekend, celebrating his birthday by taking a short holiday with some friends. He is visiting Barcelona, which he has enjoyed visiting before, at what is obviously a big moment in the city’s and the region’s history.

He had originally been flying with Monarch Airlines too, so his holiday has certainly been eventful! Chris was looking forward to visiting the Picaso Museum whilst in Barcelona.

Chris joined DBS in 2013 as an internet marketing specialist and helps our clients with content marketing and social media.

To find out more about Chris, please visit

Agree? Disagree? Do let James Hopkins know what you think by commenting below.

DBS wins Community Business Award

DMhWbP6WkAAPS6t.jpg largeWe’re proud to announce that DBS was named as the winner in the Community Business category at the recent NK Community Champion Awards 2017

This category was to recognise “a company or sole-trader whose business initiatives and charitable, neighbourly contributions have made a difference to their local communities.”

It was one of eight different award categories, and we were one of a record 28 finalists who were chosen from a list of over 80 nominations. DBS was nominated for the award by Navenby Parish Councillor Keith Lamyman.

The awards were organised by North Kesteven District Council, who run them each year to recognise the efforts of unsung heroes who work quietly, tirelessly and voluntarily across a number of areas in the district. North Kesteven is one of seven districts in Lincolnshire.

DBS is proud of its corporate social responsibility programme (CSR), contributing locally and internationally to worthy causes.

Our director David Clarke founded the Navenby and Cliff Villages Business Network to bring together businesses and foster community links plus boost interest in the area. David helped the Business Network to organise the hugely popular “Christmas in Navenby” in 2016.

DBS also made a very significant contribution to our community being equipped with three defibrillator units, a life-saving and essential safety measure for rural locations. All residents in the community now live within 500 metres of a defibrillator, which could save someone’s life.

DBS provide website support to the Lincolnshire and Nottinghamshire Air Ambulance. We also provide a website free of charge to local charity Star Trust.

DBS have worked closely with local schools Priory Academy LSST in Lincoln and the Sir William Robertson Academy in Welbourn for more than a decade to provide work experience opportunities.

DBS is also active in two mentoring schemes. For the last six years we have worked hard to initiate and continue a mentoring scheme for University of Lincoln students in their final year. This mentoring service involves CV advice, conducting practice interviews and giving careers guidance to students who may be unprepared for the demands of the world of work.

David also mentors for a Lincolnshire scheme called Mission Mentor, giving children in care in Lincolnshire a chance to gain valuable guidance on education and work as well as motivation.

In 2016 David embarked on a trip that was to take DBS’s CSR to another level. During his trip to hike the Everest Base Camp Trail in Nepal, he learned of a Sherpa who had just died in an avalanche. He had left behind a wife and four children, with the eldest daughter just about to start nursing college. David and the team felt they must do something to help, and so made the decision to fully fund her education.

The award was presented to DBS by Keith Philips from the sponsor for the award category, Chartered Accountants and Business Advisers Duncan and Toplis. DBS Directors David Clarke and Julie Priestley, and DBS Online Marketing Manager James Hopkins accepted the award on behalf of the company.

DMhlHBpWkAIumnU.jpg large

The ceremony was held on 19th October 2017 at The Venue in Navenby and was hosted by North Kesteven District Council Leader Cllr Richard Wright and Chairman Cllr Sally Tarry, and compered by BBC Radio Lincolnshire’s Rod Whiting.

Short films were shown about each of the finalists before the winners were announced. The evening included live music, a complimentary buffet supper and a raffle and bar in support of the Council Chairman’s nominated charity, LIVES.

The event was attended by over 150 guests, including the finalists, their guests and nominators.

Agree? Disagree? Do let Julie Priestley know what you think by commenting below.

DBS announces Web Developer Opportunity

AdobeStock_94636331-1Due to expansion DBS Internet Marketing have a vacancy for a web developer to join our eight strong team.

The main skill set you need to bring to the table is a working knowledge of C# / ASP.NET and preferably you will be familiar with…

  • HTML
  • CSS / SCSS
  • Front-end JavaScript / TypeScript
  • Source Control (Git in particular)

DBS is an award winning, employee owned company and has achieved the Investors in People standard. We offer medical insurance, a pension plan, profit sharing and a wide range of perks.

Please send a covering letter and CV to:

Application deadline: 10th November 2017

Agree? Disagree? Do let Julie Priestley know what you think by commenting below.

Trio of anniversaries for DBS staff

IMG_7481editCongratulations to Julie Priestley, Matt Rayner and Chris Coleshaw who are all celebrating work anniversaries with us this month.

Julie Priestley has been with DBS 16 years, having first joined the company in 2001. Julie has seen DBS grow and develop from its early days as a Yellow Pages advertising company and this year was officially made a director of the company.

Matt Rayner also celebrates a work anniversary this month having been with DBS since 2008. Originally specialising in internet marketing, in particular pay-per-click, Matt has gone on to expand his skills to head up the web design team as Web Project Manager.

Joining Julie and Matt is Chris Coleshaw who has been with DBS for four 4 years. Chris joined DBS in 2013 as an internet marketing specialist and helps our clients with content marketing and social media.

Click here to read more about our team:

Agree? Disagree? Do let James Hopkins know what you think by commenting below.

Boston Estate Agency Web Launch

Vendoors dbs blogBoston based estate agent Vendoors asked DBS for help with revamping their website.

The upgraded Vendoors site has just been re-launched at:

The new site is a full width design and is driven by a database. Vendoors customers can view full property details online along with multiple images.

Established in 2012 Vendoors is a leading estate agent providing a comprehensive service to its customers within Boston and the surrounding area.

Agree? Disagree? Do let Matthew Rayner know what you think by commenting below.