DBS develops app for leading UK security firm

The web development team at DBS Internet Marketing have built their first app in partnership with Kingdom Security Ltd. The app is live on the app stores for both iTunes and Android and is completely free to download.
 
The app is called Kingdom Assist and gives clients of Kingdom Security easy, one click access to the security firm 24 hours a day, 7 days a week. It means they can instantly contact Kingdom Security for support and get an instant response for all their security needs.

The app includes a help function allowing clients to call the Kingdom Security help desk quickly and easily; a message function, which allows people to send messages, ask questions or provide feedback; a very helpful contacts book, with all of the Kingdom contacts in one place; a handy “find us” map with all the different centres across the UK; a latest news screen, linking to news headlines as well as Kingdom’s very popular Facebook and Twitter pages. 

Commenting on the launch of Kingdom Assist, Senior Operating Executive Mark Wallace said: “Kingdom Security is offering the latest innovation to its customers. We recognise the importance of continuing to innovate and provide convenient methods of communication and instant access to Kingdom. We hope you enjoy using Kingdom Assist and our new app further connects you to us 24/7.”

What you need to know about the new Cookie Law

With less than a month until the legislation is enforced, does your business comply with the new data protection laws?

On May 26th an EU directive covering the use of cookies by websites comes into force.

A study by KPMG has revealed that a startling 95% of UK businesses are unprepared for the updated policy.

To comply with the EU directive you need to add a Cookie policy to your website before May 26th 2012.

Contact DBS Internet Marketing for more details.

Yell.com announces an end to Pay-Per-Click - for now at least

Yell.com have announced that they will be ending the Yell.com Pay-Per-Click and Cost-Per-Call product on 11th May 2012, having reached the decision as a result of lots of internal debate and subsequent customer feedback. Final invoices will be sent out shortly after this date.

Yell.com explained that they need to make sure that their site is quick and easy to navigate, as more and more people are searching for businesses via Yell.com. Their statement noted that the previous three months had broken all of their previous usage records, and their goal was to continue to drive as many potential customers to their advertising business as possible.

Yell.com went on to say: “To achieve this we need to make business advertising space work as hard as it can and we have therefore decided to no longer offer the Pay Per Click /Cost Per Call product  in its current format and positioning on the Yell.com site. That said, we are looking to develop a more relevant and robust product that will most likely sit amongst the tenancy listings on the left hand side of the screen”.

DBS clients featured in national newspaper

We are delighted to say that one of our clients featured in a national newspaper last week. National oven cleaning franchise Oven Wizards were featured in an article in the Daily Mail on Thursday 29th March entitled “Time to clean up to cash in”.

The article noted that “running a successful cleaning and maintenance franchise takes a lot more than skill with a scrubbing brush.” It goes on to interview Maidstone Kent franchisee James Booker, who was also photographed in the paper. He said “A cleaning franchise is not like doing chores. It’s very rewarding. Customers are delighted that you have made their dirty oven sparkle, but to be successful you need to develop your business through marketing.” Mark Abbott of Oven Wizards added “Our franchisees include former teachers, civil servants, retail managers and police officers – but they all have a passion for customer service”.

DBS Internet Marketing’s web design Lincolnshire department designed the Oven Wizards website and host it for them. Established in 2004, Oven Wizards offers a domestic and commercial oven cleaning service and a specialist service for traditional stoves, AGA’s and Rayburns.

DBS Pay Per Click Experts score 98% in Google Exams!

Two members of the DBS Pay Per Click Advertising team recently sat exams set by Google, allowing DBS Internet Marketing to continue to hold its Google Adwords Certified Partner status.

Julie Priestley and Allan Rayner sat two exams each in February and March. These were the Google Advertising Fundamentals Exam and the Google Search Advertising Advanced Exam. Each exam lasted 2 hours with over 100 questions per paper. The two DBS team members received impressive scores of 99%, 99%, 98% and 97%, giving them a fantastic average of 98.25%.

The extremely high pass rate allows DBS Internet Marketing to continue its Google AdWords Certified Partner status, and allows Julie and Allan to continue to provide the highest possible standard of customer service to DBS customers, with the latest up to date knowledge of Google AdWords.

"Achieving the coveted Google AdWords Certified Partner status shows our commitment to quality service" said David Clarke, Director of DBS Internet Marketing. "The extremely high marks are a credit to the DBS pay per click team who we are very proud of".

To find out more about what being a Google Adwords Certified Partner means and to read about our Pay Per Click Advertising and Management, follow the link to our webpage.

Google simplifies privacy policy but causes uproar

On Thursday 1st March, Google rolled out its new privacy policy around the world, despite warnings from the EU’s Justice Commissioner, Viviane Reading, that the changes were in breach of European law. Google however issued a statement saying "we are confident that our new simple, clear and transparent privacy policy respects all European data protection laws and principles”.

The essence of Google’s changes are that any private data now collected by one Google service can be shared with all of its other services, such as Gmail, YouTube and Blogger. So, any browsing data or web history which Google gathers when you’re signed in to your Google account can now be shared across all of their other sites. These are all sites owned by Google, but to avoid this, you can simply not log in to your Google account, and Google will just store your web data activity anonymously.

Google says that this is to offer better targeted advertising to users, and will enable it to tailor its search results more effectively. Google makes a huge amount of money from advertising, so the more information it has about you stored centrally and collected from all its different sites, the more accurately it can target you. This is good news for people who do Google pay-per-click advertising. The changes also brought together documents for more than 60 different sets of individual sites that are owned by Google into one single policy document covering all of the sites, simplifying its policies.

Bing and Yahoo! accelerate their alliance

Microsoft and Yahoo! have sent out their latest emails saying that they are keen to bring the benefits of their Yahoo! and Microsoft Search Alliance to their customers as soon as possible. They are therefore accelerating the ongoing process by a few weeks in the UK, France and Ireland. To see previous DBS Internet Marketing blogposts on this topic, click here and here.

They began the transition of Yahoo! Search Marketing accounts to Microsoft Advertising adCenter on the 22nd February, will start ramping Yahoo! traffic to the adCenter platform from the 19th March and now expect to complete the transition before the end of April.

Microsoft adCenter advertisers don’t need to do anything at the moment. Yahoo! advertisers should have received detailed instructions from Yahoo! on how to access their easy-to-use portal and transfer their Yahoo! Search Marketing advertising campaigns to adCenter. They can start doing that now and should do it before the ad serving transition begins.

Yahoo! searchers will start seeing adCenter adverts from March 19th onwards, and the transition is expected to take around 2 week from that date. They recommend that budgets are increase for the expected additional volumes traffic during the ramping process.

To learn more about DBS Internet Marketing’s Pay Per Click Advertising and Management, click here.