Tel 01522 811688
Freephone 0800 988 8366

Google+ Says Goodbye

clip_image001Google has announced that its social network, Google +, will shut down after reports of a data breach that could have affected millions of users.

When is Google+ shutting down?

Google has stated in a blog post that it will be shutting down the consumer version of Google+ over the next 10 months.

Why did Google+ fail?

There were high hopes for Google+ when it first launched back in 2011. Deeply concerned by the fast and disruptive growth of Facebook and Twitter, Google executives launched their rival social network to ensure that Google was not overtaken in the new era of social media.

While users loved Google’s search tool for its lightening quick speeds and minimal, unintrusive format, the same could not be said for their attempt at the social web. Bad publicity regarding the platform’s interface and its functionality dogged the company from day one and following an initial flurry of interest the platform struggled to take off. Where other social platforms like Twitter, Snapchat, Instagram and even Vine offered something genuinely different to users, Google+ had no obvious selling points to bring it consistent growth.

Data Breach

Google announced in the blog post that it undertook an internal audit called ‘Project Strobe’ earlier this year in an effort to review third-party access to Google accounts. The audit highlighted a bug which may have allowed other developers access to private details of as many as 500,000 accounts. However, the research also brought to light the very low level of consumer usage, with 90% of user sessions ending in less than five seconds, prompting Google to call time on the network.

What do with your Google+ account?

Were you a user of Google+? If you’re looking to permanently delete your account, then here’s how you do it:

1) Visit https://plus.google.com/discover

2) Click ‘Sign In’ in the top right corner

3) Log in using your associated Gmail account

4) Click the drop-down menu in the left corner and select Settings

5) Select ‘Disable Google+’ and ‘Delete Your Entire Google Profile Here’

6) Scroll to the bottom of the page and check the box next to Required

7) Click Remove Selected Services.

Don’t forget that if you have links on your social media accounts or website to your Google+ profile then these will need to be deleted. Alternatively, you could link to your Google My Business listing instead. For help doing this please call us on 0800 988 8366.

Agree? Disagree? Do let James Hopkins know what you think by commenting below.

DBS sponsor NK Community Champion Awards

43703374_2138159766222942_8274925687463215104_oDBS Director David Clarke was delighted to attend the NK Community Champion Awards earlier this week, which this year was held at the International Bomber Command Centre (IBCC) on Canwick Hill, overlooking Lincoln.

The illustrious event recognises the best examples of community effort and individual achievement within the North Kesteven community, honouring winners in nine separate categories.

Last year DBS were awarded the accolade of ‘Community Business’ of the year and as such were very pleased to sponsor the award this year.

DBS’s James Hopkins joined a team of judges in August to pick out 28 brilliant finalists from over 107 nominations made by residents of the North Kesteven district.

This year’s winner of the community business award was Leadenham Teahouse, a tea room that provides support for residents and smaller businesses and provided drinks when the village was beset by flooding. Other finalists in the category included AF Blakemore and Ringrose Law.

We would like to offer our congratulations to the winners, the finalists, and everyone that was involved in this wonderful event.

Click here to view the full list of finalists and winners: https://www.nkawards.org/winners-and-finalists-2018

Agree? Disagree? Do let Chris Coleshaw know what you think by commenting below.

Web launch for Broadbent Fabrications

clip_image002We are delighted to have launched a new website for Broadbent Fabrications.

Based in Lincolnshire, the company operates nationally fabricating a variety of bespoke, custom-made items from metal including steel, aluminium and stainless steel.

Broadbent Fabrications’ previous website was a one-page site, which has now been altered to offer clearly defined product and service pages allowing for an extra level of granularity needed for marketing purposes. Following the launch of the new website we have been very pleased to have started providing internet marketing services to Broadbent Fabrications, helping to drive more traffic to their website via Google.

Due to the type of service the client provides, the site is extremely image driven, providing images of past work undertaken. It also includes a blog with a content management system which allows the client to post regular news and work updates as and when required.

Click here to view the website for yourself: https://www.broadbentfabrications.co.uk.

Agree? Disagree? Do let Thomas Hounsell know what you think by commenting below.

Happy Lincolnshire Day: 5 reasons you should visit!

clip_image002October 1st marks the annual celebration of everything Lincolnshire. While we here at DBS call the county our home, we know that some of our clients have never been before. So here are a few reasons why you should put a visit to Lincolnshire on your to do list.

1 – The historic city of Lincoln

Lincoln has 2,000 years of history under its belt and arguably some of the finest historic buildings in the country. Take a walk up the infamous Steep Hill to Lincoln’s cathedral quarter and you’ll be richly rewarded. Among it’s cobbled streets you’ll find tea rooms, pubs and book shops nestled in between the glorious Lincoln Cathedral, which is the second largest Gothic cathedral in England, and Lincoln Castle, which was built by the Normans and is a court and former Victorian prison.

2 – Food, Glorious Food!

Lincolnshire is well known for its agricultural output and this abundance of food means that Lincolnshire has some of the tastiest and freshest dishes available. Local delicacies include Poachers cheese, Lincoln red beef, haslet, stuffed chine, plum loaf and of course…Lincolnshire sausages.

3 – RAF heritage

Lincolnshire has a proud history of aviation and is sometimes nicknamed ‘Bomber County’ for its active role in WWII. Today Lincolnshire has various operational bases in places like Waddington, and also Scampton where the Red Arrows themselves are based. Airplane and history enthusiasts can also make the most of the newly opened International Bomber Command, a £10 million centre that provides a comprehensive history of service of Bomber Command.

4 – Beaches and countryside

Lincolnshire is also famous for its flat landscapes and stunning scenery. Nature lovers can delight in the Wolds to the North of Lincolnshire and the fenlands to the south of the county. There are several nature reserves, sanctuaries and public parks to enjoy as well as beautiful beaches on the East Coast with popular resorts like Skegness and Mablethorpe and quieter areas like Anderby Creek.

5 – Navenby

DBS has been based in our current offices in Navenby since 2008. Situated just nine miles south of Lincoln, Navenby was once voted by The Sunday Times as one of the top rural places to live in the UK. It’s a charming village with stone period buildings and its own small economy of butchers, bakers, newsagents, restaurants and more. Navenby is also home to ‘Mrs Smith’s Cottage’ a 19th century grade II listed building where the owner Mrs Hilda Smith lived until 1995 to the age of 102. While it is currently closed for renovations the wonderful cottage serves as a time capsule into a bygone area.

We hope this blog inspired you to make a visit to Lincolnshire sometime soon. If you’re in the area don’t forget to give us a call and drop in for a coffee and a chat.

Agree? Disagree? Do let James Hopkins know what you think by commenting below.

Is Google about to shut down your AdWords account?

clip_image002Google Ads (previously called Google AdWords) is on a mission to speed up its service. Its aim to deliver a better experience to advertisers has led to a massive purge on dormant Google Ads accounts. But will your account be on their radar?

Over the past few months Google has begun a process of cancelling specific inactive accounts that have failed to spend any budget in the last 15 months – so any businesses with active campaigns in that period need not worry. However, if you have paused your campaigns for an extended period or have a dormant account that you may want to use again one day then now may be the time to act.

In a post earlier this year they explained the reasons for their decision saying “accounts will be cancelled in order to speed up the AdWords experience and help users stay within the manager account limits.” In layman’s terms, this means that Google can reduce the strain on their systems and speed up the Google Ads platform for users who are actively using their tools.

When an account is cancelled it means that you lose all the historic data in your account. While you may receive a refund from Google for any unspent pre-paid budget left on your account and you can reactivate the shell of the account, you won’t ever get back the campaigns, targeting and keywords that you or your ad agency spent valuable time preparing. If you reactivate your account and then don’t spend or serve ads in the three months following your account will once again be deactivated.

There are lots of reasons why your account might have been dormant for the past 15 months. It could be that you’ve diverted your attention to another form of marketing, or perhaps your account wasn’t geared up to provide the results you needed. Either way, lots of things have changed with Google Ads in the past year and now is a good time to review your strategy.

Google Ads (or Pay Per Click Advertising) remains one of the best ways to drive quality traffic and boost sales and enquiries to businesses of all sizes. We can work with you to develop a paid search strategy either based around your previous campaign structure or starting from scratch with a fresh approach to get you the traffic, leads and conversions that you need. To find out more, please call us on 01522 811688.

Agree? Disagree? Do let James Hopkins know what you think by commenting below.

How to use Facebook to recruit the best talent for your business

clip_image002For years now websites like Indeed, Reed and Monster have been the go-to online portals for both job-seekers and employers. However, social media is beginning to change that.

For a while now, LinkedIn has provided a way for small to medium sized enterprises to build their workforce without the need for an in-house recruitment team or the budget to pay a specialist recruitment agency. LinkedIn offers businesses a way to build up a brand and an audience, network with key people and target the best talent.

Behind the scenes, the social media giant Facebook has been looking for ways that they can also offer a similar way of helping businesses monopolize on their user base of over 1 billion daily active users.

The newly launched ‘Facebook Jobs’ now allows businesses to publish job listings from their Facebook pages. These posts will appear on their company page timeline, as well as on the news feeds of those that follow their page. However, like any other post on Facebook, once a listing is made live paid advertising can then be used to granularly target the most qualified users, outside of their ‘known audience’, drilling down by interests, location and other specific categories to find the best fits.

Using social media platforms like Facebook and LinkedIn ultimately takes out the middleman from your recruiting process and gives you back the control. Applications can be sent both to your company page inbox as well as to your own email address, and applicants can upload their CV’s for you to inspect.

Do you have a recruitment need? DBS can use Facebook Jobs and Facebook’s advertising platforms in tandem to create a highly targeted recruitment campaign that attracts a high-volume of well qualified job applicants. Call us today on 01522 811688 to find out more.

Agree? Disagree? Do let James Hopkins know what you think by commenting below.

New website launched for leading agrochemical company

clip_image002We are very pleased to have launched a new website for Nichino Europe Limited, a UK based agrochemical company that provides crop protection and pest control products throughout Europe and beyond.

Nichino Europe is a wholly owned subsidiary of Nihon Nohyaku Co. Ltd., which is based in Tokyo and was established in 1928, forming Japan’s first and oldest agrochemical manufacturing company.

Based in Cambridge, they offer a strong, penetrative route to market providing European and non-European growers with well-established and innovative products backed by global research and development capability.

Commenting on the web launch and its features, DBS’s Matt Rayner explained: “We utilised DBS’s custom content management system for this project which allows the client to manage a variety of items from the admin panel including the innovative Supplier Map featured on their home page. Because of the nature of the business, the site will attract visitors from all over the world which is why the interactive map was proposed, accepted and put in place. The map allows users from all over the world to easily find the correct details for the supplier in their country”.

Click here to view the completed site: https://www.nichino-europe.com

Agree? Disagree? Do let James Hopkins know what you think by commenting below.