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Google Adwords Keyword Tool

Google Adwords has updated their Keyword Search Tool which now returns approximate search volume statistics.

The secret of attracting traffic to a website is to carry out sound keyword research. If you build a website that reflects the actual terms that people type into search engines then you will have a massive advantage over your competition. It’s a hackneyed phrase but if you carry out the correct research you can “reverse engineer” your website.

If you sell widgets on line then an obvious keyword for you to use would be “widgets”. However, there will be a multitude of other associated search terms that you will need to know about to either include in your pay per click campaign or to optimise your web pages for. If you enter the seed word “widget” into the Google keyword tool then you will obtain a list of all associated search terms that have been typed into the Google search box.

Google’s new keyword tool will tell you approximate search statistics for the previous calendar month and an overall average.


It is slightly disappointing to have “approximate averages” from Google and not hard data, as there may be some grey areas in the results.


There are many other keyword research tools available on the internet so it would be wise to compare the results with another programme before making decisions on which keywords to use in your internet marketing campaign. Keyword tools are usually purchased on an annual subscription basis.

Google’s new keyword tool has the advantage of being free and is suitable for SEO beginners.

Agree? Disagree? Do let David Clarke know what you think by commenting below.

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