Pay Per Click Advertising In The Run Up To Christmas 2010

Despite the economic gloom Christmas 2010 promises to be another belter for UK retailers.

"The November snow and ice will undoubtedly boost internet sales some of which will come from pay per click advertising." stated DBS's Allan Rayner - an internet marketing consultant.

To kick off the festive season DBS have prepared their own Pay Per Click Tips for the 12 Days of Christmas - enjoy and prosper!

Christmas Shopping On The Internet

At least 80% of internet users in the UK are expected to do part of their Christmas 2010 shopping online.

Monday 29th November has been nicknamed as "manic Monday" as online internet shoppers are expected to spend over £500 million according to the Centre For Retail Research.

"This is a whopping 30% up on manic Monday 2009" commented DBS Internet Marketing.

Bing Gains Ground on Google

In the US Bing continued to gain ground on its rival search engine Google in September and October 2010 according to a survey carried out by Compete.

"Bing's share of search traffic grew from 25.8% to 28% between September and October" said Faye Isaacs of dbs internet marketing

Google is still the dominant player but their share of search engine traffic slumped 3.4%, from 70% to 67.6%.

Dragons Den

DBS’s David Clarke was invited to be a “business dragon” at the University of Lincoln’s first ever Dragons Den held on November 16th.

Four business dragons were selected from successful Lincolnshire businesses to hear and help develop pitches from groups of students.

The dragons were:
Randall Hayes
Tim Sayers
David Clarke
Garrard Jones

The winning group of students were rewarded with Odeon vouchers.

Google Changes How It Displays Results

There has been a massive shake up in the way Google displays its results for local searches. Local listings (Google Places) have been given a much higher weighting and are appearing above natural listings.

It’s important to “claim” your company’s listing and make sure the information is accurate. The more effort you put into your Google Places listing the better.

DBS receives award for their "Outstanding Contribution"

DBS were presented an award for their “outstanding contribution” to the Time For You business at their AGM on Saturday 30th November in Northampton.

Time For You link are the largest domestic cleaning franchise in the UK and their success has been partly due to DBS who developed their website and promote it in Google.

The award was presented by Freddie and Ruth Rayner.