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Yell.com announces an end to Pay-Per-Click - for now at least

Yell.com have announced that they will be ending the Yell.com Pay-Per-Click and Cost-Per-Call product on 11th May 2012, having reached the decision as a result of lots of internal debate and subsequent customer feedback. Final invoices will be sent out shortly after this date.

Yell.com explained that they need to make sure that their site is quick and easy to navigate, as more and more people are searching for businesses via Yell.com. Their statement noted that the previous three months had broken all of their previous usage records, and their goal was to continue to drive as many potential customers to their advertising business as possible.


Yell.com went on to say: “To achieve this we need to make business advertising space work as hard as it can and we have therefore decided to no longer offer the Pay Per Click /Cost Per Call product  in its current format and positioning on the Yell.com site. That said, we are looking to develop a more relevant and robust product that will most likely sit amongst the tenancy listings on the left hand side of the screen”.


Agree? Disagree? Do let David Clarke know what you think by commenting below.

DBS clients featured in national newspaper

We are delighted to say that one of our clients featured in a national newspaper last week. National oven cleaning franchise Oven Wizards were featured in an article in the Daily Mail on Thursday 29th March entitled “Time to clean up to cash in”.

The article noted that “running a successful cleaning and maintenance franchise takes a lot more than skill with a scrubbing brush.” It goes on to interview Maidstone Kent franchisee James Booker, who was also photographed in the paper. He said “A cleaning franchise is not like doing chores. It’s very rewarding. Customers are delighted that you have made their dirty oven sparkle, but to be successful you need to develop your business through marketing.” Mark Abbott of Oven Wizards added “Our franchisees include former teachers, civil servants, retail managers and police officers – but they all have a passion for customer service”.

DBS Internet Marketing’s web design Lincolnshire department designed the Oven Wizards website and host it for them. Established in 2004, Oven Wizards offers a domestic and commercial oven cleaning service and a specialist service for traditional stoves, AGA’s and Rayburns.

Agree? Disagree? Do let David Clarke know what you think by commenting below.