Tel 01522 811688
Freephone 0800 988 8366

What is jQuery and why should my website use it?

Rollingsons-jQueryIf you’ve recently looked into website development, you may have heard developers talking about jQuery. jQuery is a framework that allows web developers to make changes to a site as it is being viewed.
One of the most popular uses for jQuery is to animate content on a website. The term “animation” can cover moving words or images, and not just video content. It is a useful visual aid that can be used to attract the attention of visitors and direct them to important content and key pages of your website.
Traditionally, this animation was developed using by Adobe’s Flash software. However, jQuery offers some important advantages for a modern website over Flash.
Flash files use their own special format for describing the content it contains. This means that search engines are unable to read that content, preventing them from indexing that content. This can have a negative impact on the search visibility of a website if a significant amount of the content is animated and therefore hidden to search engines. Content in a jQuery site is no different in format to a typical static website, so a search engine will not encounter any difficulties indexing this content.
Another problem with Flash is that many mobile devices are unable to display content created with it. This is the case on Apple’s range of popular devices that include the iPhone and iPad. These devices can use jQuery to animate the page, and the content can even utilise responsive web design techniques that allow the animation to adjust to better suit the smaller mobile device.
DBS’s web design team has used jQuery in the development of many of its recent websites. Rollingsons Solicitors uses jQuery to turn a static image on the home page into a slideshow with a moving arrow that draws a user’s attention to the different types of law that Rollingsons specialise in. This list then links the user to the section where they can find the content most relevant to their needs.

Agree? Disagree? Do let Matthew Rayner know what you think by commenting below.

Worldwide attacks on Wordpress websites

WordpressYou may have seen in the news that a huge, internet-wide attack is currently taking place on Wordpress powered websites.

Hackers are currently using over 90,000 computers to launch attacks against Wordpress powered websites in an attempt to break into the admin account and take control of the website. This is done by repeatedly attempting to guess the password for the admin account on these sites. One popular provider, CloudFlare, has seen attacks reach over 60 million login attempts against Wordpress sites within a 1 hour period.

If your Wordpress blog is compromised by an attack a number of things could happen. In some instances, hackers have used compromised Wordpress sites to start attacking other websites. This can drain resources on the computer that hosts your website meaning that your site slows down or stops responding.

Furthermore, once a website has been compromised the attackers often modify your website so that they still have access even once you change your password. This means that it’s crucial to ensure your website isn’t compromised in the first place. If it has been compromised this can mean further more complex work is required to prevent the attacker from controlling your website.

The best way to prevent your Wordpress site from being compromised is to ensure all accounts on your Wordpress blog or website use a secure password. Wordpress have published an article advising on how to select a secure password for your Wordpress site. They advise that a password should be at least 8 characters long, preferably 12 to 16. They also suggest that the password should be mixed case and include numbers, preferably in the middle as this is less likely to be guessed.  You can read further advice in their article at http://en.support.wordpress.com/selecting-a-strong-password/.

If you need help changing your account details on Wordpress, then DBS can help you out with this process.

Agree? Disagree? Do let Thomas Hounsell know what you think by commenting below.

Get more business with Google AdWords Extensions

Google are giving potential customers more reasons to click pay per click adverts by including additional information underneath them.

The extra pieces of information are called “ad extensions”.

There is no cost to add extensions to your campaign.

As part of your monthly pay per click management fee DBS Internet Marketing are including ad extensions, if applicable for you.

Ad extensions include:

Offer extensions

Promote your company’s deals and offers underneath your pay per click adverts:

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Location extensions

Helps nearby customers call or find your premises:

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Call extensions

Smartphone users can tap the number under your pay per click ads and dial your number:

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Social network extensions

Link people’s Google+ endorsements to your pay per click adverts:

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Product extensions

Include more product information in your pay per click ads:

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Seller ratings

Show online business ratings in your ad:

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Sitelinks

Promote and display links to more pages of your website:

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If you need any more information on pay per click ad extensions please contact Julie Priestley at DBS Internet Marketing on 01522 811688.

DBS Internet Marketing are Google Certified AdWords Partners, members of the Lincolnshire Chamber of Commerce and have been award Investors in People status.

Agree? Disagree? Do let Julie Priestley know what you think by commenting below.

What are Google Business Photos, Trusted Photographers & Trusted Agencies?

Google Business Photos are a way of showing customers, clients or anyone who takes an interest in your business, around your business. Whether this is externally or internally – Google Business Photos gives you the opportunity to create 360-degree interactive tours of your business as seen below:




Should you create Google Business Photo’s for your business? Definitely – if customers or clients visit your business i.e. a restaurant, this is a great way of giving them an opportunity to look round prior to their visit. Once completed and uploaded these images will appear on Google searches when people look for your business by name and will also be displayed on Google Maps, Google+ Local and other Google properties. You can share this interactive experience on your own website too by embedding these images onto your preferred web page i.e. contact page.

So what’s a trusted photographer and trusted agency? Historically, Google have ‘locked down’ the creation of panoramic images by using their own employees and / or contracting this work to specific external companies. But now, photographers (Trusted Photographers) and photography agencies (Trusted Agencies) can be ‘approved’ by Google making the process entirely self service and open to anyone with a business and have a trusted photographer / agency within their country.

The difference between the two is simply:

•    Trusted Photographer = Individuals
•    Trusted Agency = Photography Businesses (Usually) [employing more than one photographer]

Both have to go “through a Certification Process for quality and professionalism that will provide you the same high standards of results for your business”. So who should you choose; a Trusted Photographer or a Trusted Agency? Honestly, it doesn’t matter; both have been vetted and met the same standards set by Google, so you should receive great quality results using either.

If you would like a free, no obligation chat about arranging a panoramic photo shoot for your business contact DBS who work alongside a Google Trusted Photographer on FREEPHONE 0800 988 8366.

Agree? Disagree? Do let Unknown know what you think by commenting below.