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18% of Global Web Traffic Comes Through Mobile

As devices become more affordable, readily available and telecommunication infrastructures improve more and more people are able to access the internet via mobile devices.

“More and more” is pretty un-descript, so let’s put mobile web traffic growth into perspective...

In August 2013 a staggering 18% of global web traffic came from mobile devices in comparison to August 2012 where this figure was 6.2% less at 11.8%. That growth represented as a percentage is a whopping 53%
http://gs.statcounter.com/#mobile_vs_desktop-ww-monthly-201208-201308

So how about the UK?

In August 2013 17.4% of UK web traffic came from mobile devices in comparison to August 2012 where this figure was 2.1% less at 15.3%. That represents a 16% year on year growth!
http://gs.statcounter.com/#mobile_vs_desktop-GB-monthly-201208-201308

What this means for you, the website owner?

If your website isn’t mobile friendly you need to start to consider getting an action plan in place! I don’t know about you, but when I land on a non-mobile friendly site, I valiantly give it a shot. Pinch to zoom in, *whoops, too far*, pinch to zoom out, mash a couple of the wrong buttons then press the back button – maybe I have fat fingers. But seriously if you’re reliant on web traffic as a business and / or you value your visitor’s sanity then let’s talk.


It’s not just the usability and retention factors to bear in mind, Google have gone on record saying if your website isn’t mobile friendly it’s going to adversely affect your visibility on their mobile version of Google.
http://googlewebmastercentral.blogspot.co.uk/2013/06/changes-in-rankings-of-smartphone_11.html

So it’s not really a case of if; it’s a case of when.

Agree? Disagree? Do let Unknown know what you think by commenting below.

DBS launch new website!

DBS Internet Marketing is delighted to announce that we have launched our new website today!

Click here to be one of the first to see what is new on our site – including a new design, new animated movies about internet marketing and pay per click advertising, and new profiles of our team.

The new site also gives a history of DBS, and lists our core values, which are key to how we work.

To discuss with us how we can redesign and improve your existing website, or design and build a great looking, functional new website for you that is highly visible in search engines, please call us on 0800 988 8366.

Agree? Disagree? Do let David Clarke know what you think by commenting below.

How to use Facebook hashtags #

Facebook has introduced hashtags. DBS Internet Marketing recommends that businesses should take advantage of using hashtags when posting on their Facebook page.

A hashtag is the symbol #.

Putting a hashtag in front of a word in your post turns that word into a clickable link which will display a list of other posts that have used the same hashtag. This allows Facebook users to easily find posts by other people that are interested in the same topic as you and therefore allows other people who are interested in what you are posting about to find your posts.

Hashtags are therefore a great way of getting your post (not to mention your brand and business) in front of people who probably wouldn’t find you otherwise. It can also be a great way to get a brand or product introduced, or to promote competitions, events, or offers.

The hashtag is already well established on Twitter, Google+, Pinterest and other social media platforms. For those already using these social media platforms it will be entirely natural to start using hashtags on Facebook.

Facebook hashtags must be all one word, eg. #InternetMarketing not #Internet Marketing because the clickable link ends when there is a space. It doesn’t matter if you use capitals or not – it will produce the same results, capitals just make it easier to read the separate words.

It is important to remember that you don’t have to use hashtags in every post you make, and you don’t have to stuff your posts with them as this can become annoying. Make sure you use them carefully and that there is a point in using them.

It is also important to remember that your privacy settings will effect who can see your posts. So, if only your friends are allowed to see a post, the hashtag will still only make it visible to your friends and not to anyone else.

There is no right or wrong hashtag – a hashtag can be whatever you want it to be. However, they should be quite short and easy to understand. To see what hashtags are already being used for different subjects just requires a quick search on Facebook, or on other social media sites. Just enter # followed by the word into the Facebook search box.

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For more information on social media, click here to visit our website, or call us on 01522 811688.

Agree? Disagree? Do let James Hopkins know what you think by commenting below.

David Does Charity Motorbike Ride

DBS director David Clarke completed a gruelling 1200 mile motorbike ride over 4 days in support of The Royal British Legion.

The run visited each of the UK’s Thankful Villages. A Thankful Village is one who saw all its men who went to  World War I return home safely. There are 51 Thankful Villages in England and Wales out of a total of more than 9,000 villages.

The 9 day event began and ended in the village of Llanfihangel y Creuddyn which is 7 miles from Aberystwyth.



David joined the motorbike run in Nottinghamshire and visited 21 out of the 51 villages in a four day period covering Nottinghamshire, Derbyshire, Yorkshire, Northumberland, Co Durham, Lancashire, Staffordshire, Shropshire, Herefordshire and Ceredigion.

The run aimed to raise £51,000.

August 4th 2014 will be exactly 100 years since the outbreak of WWI and the last Tommies have passed away. Besides raising money for charity the event aimed to keep WWI and the sacrifices made in people’s minds. Each village was presented with a plaque which it promised to unveil on the 100th anniversary of the outbreak of war.

“The Thankful Village Run was a great way to give thanks for the men who returned home safely but also to remember those who gave their lives” said David “it was very impressive and quite emotional to meet the direct descendants of those who returned home safely.”

The picture shows David with the grandson of Catwick’s blacksmith holding a curious memento. Catwick is a double thankful village as every soldier who went to World War II also came home safely.

When World War I broke out soldiers took coins to the blacksmith who nailed them to the door as a token of good luck. When World War II came along soldiers called up did exactly the same thing. Every coin represents a life spared.

“The village churches and landscape were varied as was the welcome given by villages” explained David “in one village only a vicar and one parish councillor showed up whereas in Catwick (Yorkshire) Nether Kellet (Lancashire) and Llanfihangel y Creuddyn (Ceredigion) it felt like the entire village had turned out.”

Agree? Disagree? Do let David Clarke know what you think by commenting below.

Don’t forget about Bing

Not only is the Bing search engine colourful but it also offers an excellent opportunity for advertisers to get a good ROI (return on Investment) in terms of pay per click advertising.Bing search page

Whilst Google still hold the lion’s share of UK search traffic Bing are still working hard to bridge the gap between themselves and the market leader.

Bing powers the search feature on the Windows phone 8, Microsoft Surface, Kinect for the Xbox and it’s the default browser on the Kindle and Apple’s Siri assistant. 

Developments to the Bing user interface have made it really simple to import your current Google advertising to Bing. With only a few changes to be made in particular to the bid. The bid usually needs to be altered as the cost per click on Bing is usually lower than the cost per click on Google.  A lower cost per click means a far better ROI.

Agree? Disagree? Do let Julie Priestley know what you think by commenting below.