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Facebook and Twitter target their advertising at small businesses

The two biggest social media platforms – Facebook and Twitter – have recently launched schemes to open up opportunities for small businesses in the UK to advertise on their social networking sites – just in time for Christmas!

‘If you can Tweet, you can advertise on Twitter. All you need is a Twitter account and a credit card.

‘You’re in control of your ads, the audience you want to reach, and of course your budget. Best of all, you will only be charged when people follow your Promoted Account or retweet, reply, favourite or click on your Promoted Tweets.

‘You are never charged for your organic Twitter activity.’

Ravi Narasimhan, a product manager at Twitter


Twitter is allowing small and medium enterprises (SMEs) outside of the USA to advertise on the microblogging site for the first time.

SMEs in the UK, Ireland and Canada will now have access to Twitter’s self-serve advertising platform for the first time, something their counterparts in the USA have had access to since April. This means they can now buy advertising space directly.

Non USA companies have previously had to “develop a working relationship” with Twitter in order to buy adverts – effectively limiting Twitter advertising to large companies only.

The new service is being launched in partnership with O2, which is also offering support and guidance to SMEs.


The move comes just a week after its Initial Public Offering (IPO), and is expected to create a dramatic boost in Twitter’s revenues, thus boosting its share price. It is also expected to be part of a wider package of initiatives that Twitter will be rolling out.

Facebook meanwhile have moved to make it easier for businesses to find and reach customers and prospects. It was announced in October that the “Custom Audiences” ad targeting tool was being rolled out to businesses of all sizes in the USA, and that has now extended to the rest of the world, including the UK.

Custom Audiences allows businesses to use their contact lists to reach customers with targeted ads on Facebook. It was highlighted that “small businesses in particular will now be able to use their current customer list to reach people on Facebook”. Suggestions for ways to use this feature included messaging selected existing customers with specific promotions or offers, or excluding existing customers from campaigns aimed at attracting new customers.

 

‘For a long time people thought Facebook advertising was about “likes" but "likes" don't ring the cash register.

‘With "custom audiences" a business can supply a list of email addresses and Facebook can see if we have someone with that email address and an ad can be sent.

‘All you have to do is write a post and set a budget’.

Facebook's Director for Small Business, Dan Levy 

Facebook and Twitter are among the top 10 most visited websites in the world, and therefore your adverts can potentially reach a huge audience. Please visit our Facebook advertising page to see how DBS can help you to harness the power of Facebook ads, or visit the social media section of our website to see how we can help you with social media in general.

Agree? Disagree? Do let James Hopkins know what you think by commenting below.

Have you looked through the window of your website?

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You might have heard the phrase, ‘Your website is a shop window’ (see DBS’ previous blog), but what does that mean in reality?

You’ve spotted the shop amongst a host of other shops (online), you look through the window to see what’s on offer - you need reasons to stick around and explore, correct?

It’s not about “who you are” – it’s about “how you can help”

Websites, like shop windows, need a personality. Your website already covers what you do, however content marketing is about the promise your brand makes; it’s about empathizing with the customer, offering helpful, engaging information that affects the customer, and convincing the customer that you are the right person for the job. Customers want to spend time with content that appeals to them, not swamped with sales talk.

How can you positively impact customers?

Since people want their needs met, they’ll inspect the landing page to see if there’s anything of value or interest to them – as you would in a shop. By only focusing on what you do this won’t ‘speak’ to people or appeal to them. So the trick is to write about the customer and how your service solves problems, or gives prospective customers what they are looking for.

 

“Brian wants to buy a new television, he visits various websites that clearly state what their televisions offer, and that their products are reliable and trustworthy. However one site stands out, this site offers helpful advice on choosing your TV and ensuring that he buys one that meets his specific requirements. As a result, that website has now made an impact on Brian – this company clearly knows what they’re talking about and they’re spending time on helping customers – Brian orders his new TV from them!”

Agree? Disagree? Do let Anonymous know what you think by commenting below.

DBS launch "Time For You" website

Time For You - Matthew

Time For You is the UK’s most successful domestic cleaning franchise.

Over 130 franchisees met in Northampton on Saturday 16 November for their AGM.

Behind the scenes and in total secrecy DBS had worked on a new website at www.timeforyou.co.uk which was launched during the course of the meeting.

“I’m really proud of the DBS web team headed by Matthew Harris” said DBS’s MD – David Clarke. “Launching the website in secrecy meant a Saturday morning 7am start for Matt to ensure everything went smoothly. With an audience of around 160 people there was absolutely no room for error.”

Six DBS team members attended the AGM and then ran 3 workshops for Time For You franchisees on:

The Time For You website features an animated movie which drew spontaneous applause from the franchisees when it was launched live.

Agree? Disagree? Do let David Clarke know what you think by commenting below.

DBS Welcomes Joanna Maplethorpe – an experienced Content Marketer

jo-websiteWe are delighted to announce that Joanna Maplethorpe has joined DBS as content marketing editor.

Joanna has spent the last 21 years in the South East working in marketing and website development for corporations such as GE Capital, The Hartford and Towergate based in the City of London and Canary Wharf.

Joanna’s brief is to improve our clients’ websites through news, articles and other online opportunities in an effort to help our clients simply communicate with their customers and prospects about their businesses.

Why is content marketing important?
Companies are recognizing that quality content is the ultimate way to earn natural links and increase trust from the search engines.  Content marketing tends to have a longer-term effect although it is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.

It’s important to make each piece of content truly worthwhile
Basically, content marketing is the art of communicating with your customers and prospects without selling - instead of pitching your products or services you are delivering information that is relevant to your customers.   For every piece of content you invest in, you create an opportunity to build natural, organic links in the long term and become recognized as a credible, authoritative site.

The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers they will ultimately reward us with their business and loyalty.

If you would like to know more information about content marketing, please call DBS Internet Marketing on 01522 811688 for more details.

Agree? Disagree? Do let David Clarke know what you think by commenting below.

DBS employees pass Google Analytics exam

Google Analytics exam photoIn October 2013 Google changed the look of Google Analytics which is free software for businesses to monitor their web traffic and analyse visitor behaviour.

Over the last 8 years Google Analytics has evolved dramatically.  The latest re-design has been accompanied by a course on “Digital Analytics Fundamentals”.

The course is designed to enable participants to understand the core principles of digital analytics and to improve business performance through better digital measurement.

This is done by monitoring and reviewing:

1. Where your website traffic comes from

2. What users do once on your site

3. Looking at which users complete a specified goal whether it is purchasing something from you, signing up to a newsletter or submitting a form on your website.

Julie Priestley, Allan Rayner and James Hopkins have passed the Google Digital Analytics Fundamentals course. The course consisted of six online modules and a mark of 80% was required for a pass.

In this tough economic climate it makes sense for businesses to know how traffic gets to their site and how visitors behave once they are on your site. As the old saying goes – if you can’t measure it you can’t manage it. DBS Internet Marketing can help you maximize traffic and conversions.

Agree? Disagree? Do let David Clarke know what you think by commenting below.