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Get a mobile friendly website or risk losing customers

Mobile websiteIs your website mobile friendly? If you don’t know the answer to this, then the chances are that it is not. But people trying to access your website on a mobile phone or tablet will certainly know if your website is mobile friendly or not.

We’ve all visited a website on a mobile phone which doesn’t display properly, it can be incredibly frustrating. You have to scroll around horizontally and vertically, and pinch the screen to see the web pages. As it isn’t easy to do, chances are that eventually you get fed up, give up and get put off visiting that website again.

A few years ago this would not have been a huge problem. People would just look at a website on their mobile phone to get an idea of a site, and would then look at it properly when they got back to their office or home and could access a desktop computer. They would not have purchased items such as train tickets online through their phone because it was too hard. Those days are gone. People now expect to be able to do everything on the go because it is very easy, or should be. Your clients and prospects now expect to find out about your services on their smartphone, iPhone, tablet or iPad, whether they're sitting on a train or at home in front of the TV.

7 out of 10 people in the UK now own a smartphone, and websites are seeing the number of people accessing their site through mobile devices increasing by 100% each year. It is predicted that soon there will be more active mobile phone accounts in the world than there are people and that surfing the internet on a mobile device will overtake surfing on a desktop PC. So, it is no longer enough to have a website that looks great on just a PC, it needs to look great on the go as well. Take a look in Google Analytics at the percentage of visits to your site from mobile devices – you will probably be surprised.

A professional web design company  should be able to offer responsive web design (ie. make it mobile friendly) as standard for a new site, and should also be able to make your existing site mobile friendly. This means that they will make your website intelligent enough to know what size screen is being used to view it on so that it will automatically adjust to fit it perfectly – in other words your site will appear "tailor made" for whatever size screen your customers and prospects want view it on. Businesses without mobile friendly websites need to move quickly!

To find out more about responsive web design and why it is important to your business, click below to watch our short 90 second video.


Agree? Disagree? Do let James Hopkins know what you think by commenting below.

Google Maps: small tweaks that make your customers love you!

signsWho can remember what it’s like to be lost?

Hardly anyone apparently, 7 out of 10 people in the UK now own a smart phone and can access services like Google Maps out on the go. So there’s no need to buy a map, learn a foreign language or politely ask a policeman for directions, you just thumb a few keys in your phone and away you go.

Maps, atlases and A-Z street guides weren’t the first casualty of the search engine wars and they certainly won’t be the last, but what lessons can be learned? Well, any service that makes customers jump through hoops to find their contact details is going to struggle against one that can produce them in a fraction of a second. 

Google Maps present some interesting opportunities for business that want to remove unnecessary steps in their conversion processes. Clients can zoom into maps and save time finding a place to park, they can type in their location and see how long a trip to your office will take, all without leaving your website.

maps

Your visitors can also scan a QR Code instantly zapping all your company information into their mobile phone. clip_image002[6]

If turning web traffic into real enquires is your end-game then Google Maps can be incredibly helpful. It shows your customers you’re a forward thinking business and removes unnecessary steps to give them exactly what they want – when they want it.

Agree? Disagree? Do let Chris Coleshaw know what you think by commenting below.

Stay in control of your website with a Content Management System

shipmastDead websites tell no tales and nothing makes a company look more out of date than a website that’s rarely updated.
With so much competition out there, it’s vital that companies are given the correct tools, access and training to update their websites themselves.

Captain your own ship

Content management systems (CMS) manage the content of a website in a user friendly way and without the need for knowledge of HTML code.
A good web developer should be able to show you all the basics, meaning you can easily post news, blogs, stories and photos – without messing up the design of your site.

Share the bounty

The most creative businesses realise that to be leaders in their fields, they need to share their knowledge and expertise through blogging. A website adorned with logos and company colours can be the perfect outlet and CMS will help keep you on brand whether it’s an experienced copywriter or an office junior doing the writing.

X marks the spot

FAQ’s and help sections are essential to keeping your customers happy. As your business changes and technology develops so do your customer’s enquiries. A regularly updated FAQ section will answer queries and improve customer service.

Plain-sailing

Content management systems help you make changes to your website in real time with little or no web development skills. Best of all, you won’t need to pay a web design company to make content changes and updates, saving money in the long-term.
Not every website needs CMS but if you want to make regular updates then ask your web developer to integrate CMS into your website.






Agree? Disagree? Do let Chris Coleshaw know what you think by commenting below.

How great copywriters improve your conversion rates:

Consider this; you’ve spent months slaving over the perfect website, it’s easy to navigate, works well on mobiles and initial traffic reports look great. typewriter

How disappointed would you be, if your flashy looking website failed to drive any new enquiries to your door? All that time and effort wasted because you overlooked a vital detail – your message.

On average, it’s said that prospects will make up their mind about a company within the first 10 seconds - so it’s critical that not only does your website look good but also that your words are as sticky as possible.

Put yourself in the shoes of your visitors who upon arrival will silently ask questions like “where can I find what I’m looking for?” and “is this definitely the service for me?” If your copy doesn’t act as a checklist to those kinds of questions then it’s failing in its purpose.

Copywriters know what to say and they can do it quickly. Some websites lose traffic simply because they write too much, not realising that great copy doesn’t have to be lengthy to drive the message home.

Tone and personality are just as important in copywriting. To connect with readers you need to have a voice. Imagine this is a face to face meeting, how would you speak to a potential client?

So many websites lose custom by not giving their customers the information they need in a way that they can really understand. A great copywriter knows how to write words that are persuasive, informative and easy to digest - igniting trust in your brand promises and making a real difference to your conversion rates.

Agree? Disagree? Do let Chris Coleshaw know what you think by commenting below.