Tel 01522 811688
Freephone 0800 988 8366

The growth of Google Shopping advertising

Online comparison shopping sites allow us to research, compare and check  the availability of products all at once, accessing all sorts of products from virtually anywhere. In 2012, Google transformed their original Google Product Search (a free comparison shopping engine model) to Google Shopping (a cost per click or acquisition model).

Google Shopping now displays an item image, company name, price and promotional message on search engine results pages, generating higher levels of more qualified traffic for participating advertisers.

How does it work?

imageA consumer will search for a product on Google; product listing ads will appear in their own box on the Google search results above or to the right of organic search results (see image right).

As an advertiser you bid for the chance to be shown in that search query. Like paid search, if the consumer clicks on your product ad – you pay for that click. That click then results in a visit to your website, and possibly a purchase.

What are the benefits?

  • Qualified leads: the ability to show your product’s image, enabling the customer to find exactly what they are looking for as opposed to a text ad (pay per click) or an online display ad that may be more generic (you are able to run both text ads as well as imageGoogle product ads at the same time).

 

  • Brand exposure: if you are a smaller retailer this can help to bring more customers to your website, which will also help to boost your SEO.

 

  • Increased visibility: you don’t have to wait for customers to find you on their own.

Google Shopping has grown to be a highly targeted ad comparison platform, by presenting product information up from and at just the right time in customers’ buying circles, making online shopping experience more targeted and relevant.

If you would like to know more about how Google Shopping can help your business talk to David Clarke, Managing Director at DBS, on 01522 811688, or freephone 0800 988 8366.

Agree? Disagree? Do let Anonymous know what you think by commenting below.

Studio58 launch new training course website

clip_image002DBS have been working with existing clients Studio58, a consumer and trade hair extension supplier, to develop an additional site to support the training area of their business. 

Studio58 are a popular provider of hair extensions within the UK. The new training website is an add-on to the current service, offering hair extension application courses around the UK as well as supporting information and image gallery, allowing customers to easily navigate to the detail that they require.  The site is also mobile responsive, meaning that the site can be viewed on all handheld devices.

Agree? Disagree? Do let Anonymous know what you think by commenting below.

Sunny and Share roll out new website

image DBS have been working with Sunny and Share to develop a brand new website to support their shared property ownership schemes in and around Spain. 

The new site allows people to search for properties that are available for shared ownership of properties in sunny Spain, allowing people to co-own their place in the sun at a fraction of the investment.  The site also caters for people looking to sell their Spanish property into the fractional ownership scheme.

The Sunny and Share website is mobile responsive, so can be viewed on any handheld device perfectly, and offers a clear, easily navigable portfolio library with accompanying property images.

Agree? Disagree? Do let Anonymous know what you think by commenting below.