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Facebook reaches major milestone

Facebook-logo-PSD

Facebook recorded a major milestone on Monday, when a billion people used the social networking site on a single day for the first time ever.

Facebook founder Mark Zuckerberg announced the news today in a post, saying “1 in 7 people on Earth used Facebook to connect with their friends and family.”

The number of people using Facebook on a regular basis is predicted to continue to grow.

Agree? Disagree? Do let James Hopkins know what you think by commenting below.

Dan passes Bing Exam with 88%

DanielDan Atkinson is the latest DBS team member to gain a professional accreditation.

He sat the Bing Pay Per Click hundred question exam and scored a very creditable 88%.

Dan has now officially achieved the Bing Ads Accredited Professional status.

"Our core values include being qualified, responsive to change and thirsty to learn," said David Clarke, Director of DBS.

"Dan's new accreditation fits in perfectly with these values. The growth in Bing is something that I think will continue to increase. It is worth noting that generally the cost per click on Bing is significantly lower than it is for Google which helps our clients increase profitability."

Agree? Disagree? Do let David Clarke know what you think by commenting below.

New Sign for DBS

We're really pleased with our new sign at DBS Internet Marketing provided by Venture Signs of Lincoln.

DBS new sign

Agree? Disagree? Do let David Clarke know what you think by commenting below.

Google announce surprise rebrand as ‘Alphabet’

Google announced late last night that they would be rebranding under the umbrella name of Alphabet.

clip_image002The news came from Google founder Larry Page’s blog where he claimed that the restructuring would “allow us to keep focus on the extraordinary opportunities that we have inside Google.”

Since Google launched in September 1998 it has grown to encompass a whole range of different products and highly praised services including Google Maps, Android, YouTube, Ad Sense and Google Play. These will all continue under the name of Google, however other products and areas of research will become separate.

Outside of the likes of YouTube and Android, Google has started to carry out research into some other ground breaking areas of technology.  The X lab for example has played a significant role in researching delivery drones and self-driving cars, Fiber focuses on delivering high-speed Internet services, Nest develops innovative smart-home products and the mysterious Calico project conducts research into slowing down the human ageing process. The formation of Alphabet will mean that these distinctly different areas can be run separately from each other under the name of Alphabet.

Page also announced that Sundar Pichai will be taking over as CEO of Google, whilst he becomes Chief Executive of Alphabet.

Here are some of the best reactions from Twitter:

Agree? Disagree? Do let James Hopkins know what you think by commenting below.

4 Trends in Ecommerce That Will Affect You

2014-12-Life-of-Pix-free-stock-photos-relax-labtop-sofa-slippers-leeroyOf all the products purchased in the UK about 13% are ordered online. This figure is expected to triple in less than 10 years.

Online retailers have had to come to terms with the fact that around 33% of online purchases will be returned to them.

If online sales triple then so will the number of returns which will present huge logistical problems for online retailers.

You can therefore expect to see the following 4 trends in ecommerce:

Growth of Click and Collect

The popularity of "click and collect" is predicted to grow. Savvy online clothing retailers are pushing click and collect. They are doing this for three reasons.

1. Switched on clothing retailers position their click and collect counters next to fitting rooms. If a customer doesn't like the item or it doesn't fit then they can return it to the counter at a fraction of the cost to the retailer than if the customer had received the goods at their home.

2. Click and collect brings customers back into shops where they can be tempted into buying. John Lewis have extended their click and collect service to all Waitrose stores for this reason.

3. Click and collect practically eliminates costly failed deliveries.

Click and collect collaboration

Knowing that click and collect customers will spend in your store is a big turn on for retailers. Over the coming years major retailers are likely to collaborate with each other on click and collect. This means that you could order online from one retailer but specify that you want to collect it from a different retailer.

Car boot delivery

A pilot scheme is taking place in Germany where Amazon is delivering parcels directly to customers' cars. Failed deliveries cost online retailers dearly and this scheme could make them a thing of the past.

Customers give the approximate location of their car when ordering goods. The delivery driver is given temporary keyless access to open the boot of the car only. This temporary access ends when the boot is shut.

Amazon is also working on allowing customers to return goods via the boots of their cars.

Delivery to your smartphone

This idea is not as crazy as it may sound. Your smartphone can let people know exactly where you are. A successful delivery straight to you that is guided by your smartphone may involve more effort but is less costly than a failed delivery.

Delivery times

Online retailers are working on reducing delivery times. It might come at a premium but expect to see 12 hour instead of 24 hour delivery times and, if you live in a major city, a 1 hour delivery time.

The next few years promise to be interesting and innovative times for online retailers.

Agree? Disagree? Do let David Clarke know what you think by commenting below.