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Is your site HTTPS compliant yet?

clip_image002Google Chrome – the internet’s favourite web browser – has begun labelling websites that have failed to upgrade to HTTPS as ‘unsecure’.

Google gave webmasters six months notice of the change which has been rolled out as part of the new Google Chrome 68 browser and means that websites that have failed to upgrade are now given a ‘not secure’ tag viewable to anyone who visits their website.

If your business has as of yet failed to make the switch, then we highly recommend that you get in touch so that we can help you migrate from HTTP to HTTPS as soon as possible as we anticipate unsecure websites will receive both a drop-in web traffic and a fall in search engine rankings.

Please call us today on 0800 988 8366 to discuss your next steps.

Agree? Disagree? Do let Matthew Rayner know what you think by commenting below.

Why savvy businesses claim and optimise Google mapped listings

When it comes to modern SEO tactics for businesses one step which cannot be overlooked is the setting up of a Google My Business (GMB) listing.

What is a GMB listing?

Google My Business is a platform which creates mini-websites for businesses within Google search results featuring all of their important information. Commonly sought for information like addresses, opening hours, phone numbers and more are included together in one place for customers to easily find. They can also read reviews from other customers and find on a map exactly where the business they are looking for is located.

Why it’s important

Whereas in the past people would use Yellow Pages to search for say a Family Law Solicitor or an Estate Agency, today they do it through Google, so if your business isn’t on there or it is missing key information then you could be missing out on a serious amount of traffic and enquiries.

What’s more, GMB listings represent an opportunity to connect with your clients. All listings have the option to be reviewed by customers and the sum of the reviews is reflected in a star rating alongside the business name. If you don’t have a listing, then you are missing out on a vital opportunity to prove just how much better you are than your competitors or to respond to any negative reviews left on your listing that you feel are unfair or need a response.

A fully optimized Google My Business listing will look something like the image above.

In today’s market, more and more businesses are using their mobiles to find the information they want, as and when they need it. GMB listings show up across various devices and allow users to contact you from their phone with just a couple of clicks of a button or find your brick and mortar address to come and visit you.

GMB listings are also important for rankings. If a competitor is bidding on your name as a search term through Google Pay Per Click, then their website could show up in results when someone searches for your name and could fool a potential customer into clicking their website instead of yours. With GMB listings it is clear to a customer which listing represents your business and so you are less likely to lose out.

Here at DBS we can help you get started with a Google My Business listing so that you can make your business more accessible to the people looking for your products and services. Call us now 01522 811688 to find out more.

Agree? Disagree? Do let James Hopkins know what you think by commenting below.

The power of evergreen content in SEO

It’s a well-established fact now that content marketing is among the best methods of driving traffic to your site. However, when preparing content for your website there are a few ground rules you need to follow – one of which revolves around the idea of creating ‘evergreen’ content.

clip_image002What is evergreen content?

Evergreen content (like the tree) is ‘timeless content’ that stays fresh forever and never loses its leaves. Evergreen content is blog posts, infographics, articles and other types of media that stay relevant forever and consistently generate lots of traffic.

How do you create evergreen content?

Let’s start with how not to create evergreen content. The big no-no if you want to create consistently traffic boosting content is to create time-sensitive articles.

Covering current topical events, celebrities, memes, politics, holidays, latest gadgets and updates are all examples of time-sensitive content. While they might generate quick bursts of traffic, in the long run they won’t do you any favours at all.

What do we mean? Well let’s say you decide to write an opinion piece on the potential impact of a new piece of technology on your industry. You write the article, post it on your website, share it on social media and run an advertising campaign to generate more hits. This would drive a lot of new traffic to your website in the short-term (happy days!) but due to the nature of the content, interest will die down. Your article will, in a few months, or years, be out of date and may even look rather silly if none of your predictions came to pass.

To create evergreen content that works for your business you need to come up with content that suits your target audience. How can you help your customer? What are your businesses most FAQ’s? What are your customers ‘pain points’?

Using blog posts, articles, infographics and other forms of media you can help address those points, move your customers closer to a purchase and establish yourself as a leader in your field. The key though is to create content that will stay relevant and only require occasional tweaks. You can then rely on it driving traffic through social media and through search engine results for years to come.

Click here to read more about Content Marketing and how it can help grow your business: http://www.dbsinternetmarketing.co.uk/articles/how-content-marketing-will-grow-your-business.html.

Agree? Disagree? Do let Chris Coleshaw know what you think by commenting below.

BBQ Fun At DBS

Untitled design (6)We’d like to wish a very happy birthday to DBS Director David Clarke!

The team celebrated David’s birthday last week by joining him for a BBQ at his home in Navenby. Team members, family and friends gathered in David’s garden to soak up the good weather and enjoy some tasty food and drink together.

Click here to read more about David: http://www.dbsinternetmarketing.co.uk/our-team/1/david-clarke/

Agree? Disagree? Do let James Hopkins know what you think by commenting below.