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Why savvy businesses claim and optimise Google mapped listings

When it comes to modern SEO tactics for businesses one step which cannot be overlooked is the setting up of a Google My Business (GMB) listing.

What is a GMB listing?

Google My Business is a platform which creates mini-websites for businesses within Google search results featuring all of their important information. Commonly sought for information like addresses, opening hours, phone numbers and more are included together in one place for customers to easily find. They can also read reviews from other customers and find on a map exactly where the business they are looking for is located.

Why it’s important

Whereas in the past people would use Yellow Pages to search for say a Family Law Solicitor or an Estate Agency, today they do it through Google, so if your business isn’t on there or it is missing key information then you could be missing out on a serious amount of traffic and enquiries.

What’s more, GMB listings represent an opportunity to connect with your clients. All listings have the option to be reviewed by customers and the sum of the reviews is reflected in a star rating alongside the business name. If you don’t have a listing, then you are missing out on a vital opportunity to prove just how much better you are than your competitors or to respond to any negative reviews left on your listing that you feel are unfair or need a response.

A fully optimized Google My Business listing will look something like the image above.

In today’s market, more and more businesses are using their mobiles to find the information they want, as and when they need it. GMB listings show up across various devices and allow users to contact you from their phone with just a couple of clicks of a button or find your brick and mortar address to come and visit you.

GMB listings are also important for rankings. If a competitor is bidding on your name as a search term through Google Pay Per Click, then their website could show up in results when someone searches for your name and could fool a potential customer into clicking their website instead of yours. With GMB listings it is clear to a customer which listing represents your business and so you are less likely to lose out.

Here at DBS we can help you get started with a Google My Business listing so that you can make your business more accessible to the people looking for your products and services. Call us now 01522 811688 to find out more.

Agree? Disagree? Do let James Hopkins know what you think by commenting below.

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