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Is Google about to shut down your AdWords account?

clip_image002Google Ads (previously called Google AdWords) is on a mission to speed up its service. Its aim to deliver a better experience to advertisers has led to a massive purge on dormant Google Ads accounts. But will your account be on their radar?

Over the past few months Google has begun a process of cancelling specific inactive accounts that have failed to spend any budget in the last 15 months – so any businesses with active campaigns in that period need not worry. However, if you have paused your campaigns for an extended period or have a dormant account that you may want to use again one day then now may be the time to act.

In a post earlier this year they explained the reasons for their decision saying “accounts will be cancelled in order to speed up the AdWords experience and help users stay within the manager account limits.” In layman’s terms, this means that Google can reduce the strain on their systems and speed up the Google Ads platform for users who are actively using their tools.

When an account is cancelled it means that you lose all the historic data in your account. While you may receive a refund from Google for any unspent pre-paid budget left on your account and you can reactivate the shell of the account, you won’t ever get back the campaigns, targeting and keywords that you or your ad agency spent valuable time preparing. If you reactivate your account and then don’t spend or serve ads in the three months following your account will once again be deactivated.

There are lots of reasons why your account might have been dormant for the past 15 months. It could be that you’ve diverted your attention to another form of marketing, or perhaps your account wasn’t geared up to provide the results you needed. Either way, lots of things have changed with Google Ads in the past year and now is a good time to review your strategy.

Google Ads (or Pay Per Click Advertising) remains one of the best ways to drive quality traffic and boost sales and enquiries to businesses of all sizes. We can work with you to develop a paid search strategy either based around your previous campaign structure or starting from scratch with a fresh approach to get you the traffic, leads and conversions that you need. To find out more, please call us on 01522 811688.

Agree? Disagree? Do let James Hopkins know what you think by commenting below.

How to use Facebook to recruit the best talent for your business

clip_image002For years now websites like Indeed, Reed and Monster have been the go-to online portals for both job-seekers and employers. However, social media is beginning to change that.

For a while now, LinkedIn has provided a way for small to medium sized enterprises to build their workforce without the need for an in-house recruitment team or the budget to pay a specialist recruitment agency. LinkedIn offers businesses a way to build up a brand and an audience, network with key people and target the best talent.

Behind the scenes, the social media giant Facebook has been looking for ways that they can also offer a similar way of helping businesses monopolize on their user base of over 1 billion daily active users.

The newly launched ‘Facebook Jobs’ now allows businesses to publish job listings from their Facebook pages. These posts will appear on their company page timeline, as well as on the news feeds of those that follow their page. However, like any other post on Facebook, once a listing is made live paid advertising can then be used to granularly target the most qualified users, outside of their ‘known audience’, drilling down by interests, location and other specific categories to find the best fits.

Using social media platforms like Facebook and LinkedIn ultimately takes out the middleman from your recruiting process and gives you back the control. Applications can be sent both to your company page inbox as well as to your own email address, and applicants can upload their CV’s for you to inspect.

Do you have a recruitment need? DBS can use Facebook Jobs and Facebook’s advertising platforms in tandem to create a highly targeted recruitment campaign that attracts a high-volume of well qualified job applicants. Call us today on 01522 811688 to find out more.

Agree? Disagree? Do let James Hopkins know what you think by commenting below.

New website launched for leading agrochemical company

clip_image002We are very pleased to have launched a new website for Nichino Europe Limited, a UK based agrochemical company that provides crop protection and pest control products throughout Europe and beyond.

Nichino Europe is a wholly owned subsidiary of Nihon Nohyaku Co. Ltd., which is based in Tokyo and was established in 1928, forming Japan’s first and oldest agrochemical manufacturing company.

Based in Cambridge, they offer a strong, penetrative route to market providing European and non-European growers with well-established and innovative products backed by global research and development capability.

Commenting on the web launch and its features, DBS’s Matt Rayner explained: “We utilised DBS’s custom content management system for this project which allows the client to manage a variety of items from the admin panel including the innovative Supplier Map featured on their home page. Because of the nature of the business, the site will attract visitors from all over the world which is why the interactive map was proposed, accepted and put in place. The map allows users from all over the world to easily find the correct details for the supplier in their country”.

Click here to view the completed site: https://www.nichino-europe.com

Agree? Disagree? Do let James Hopkins know what you think by commenting below.