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How to use Facebook to recruit the best talent for your business

clip_image002For years now websites like Indeed, Reed and Monster have been the go-to online portals for both job-seekers and employers. However, social media is beginning to change that.

For a while now, LinkedIn has provided a way for small to medium sized enterprises to build their workforce without the need for an in-house recruitment team or the budget to pay a specialist recruitment agency. LinkedIn offers businesses a way to build up a brand and an audience, network with key people and target the best talent.

Behind the scenes, the social media giant Facebook has been looking for ways that they can also offer a similar way of helping businesses monopolize on their user base of over 1 billion daily active users.

The newly launched ‘Facebook Jobs’ now allows businesses to publish job listings from their Facebook pages. These posts will appear on their company page timeline, as well as on the news feeds of those that follow their page. However, like any other post on Facebook, once a listing is made live paid advertising can then be used to granularly target the most qualified users, outside of their ‘known audience’, drilling down by interests, location and other specific categories to find the best fits.

Using social media platforms like Facebook and LinkedIn ultimately takes out the middleman from your recruiting process and gives you back the control. Applications can be sent both to your company page inbox as well as to your own email address, and applicants can upload their CV’s for you to inspect.

Do you have a recruitment need? DBS can use Facebook Jobs and Facebook’s advertising platforms in tandem to create a highly targeted recruitment campaign that attracts a high-volume of well qualified job applicants. Call us today on 01522 811688 to find out more.

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