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Helping businesses increase revenue online

Would you like to know what people say about you online behind your back?

Google have a nifty feature called "Google Alerts". This lets you know each time you, another person or thing on your list of "alerts" is mentioned online.

You simply got to and type in what you want to get an alert on and how often you want to get the alert. The alert comes in an email to you.

For example let's say you have a hot prospect called "David Clarke" then you will get an email and a link to each place he has been mentioned on the internet. This give you an opportunity to contact him in a meaningful manner and score brownie points ie

"Hi David - I saw your article on Whippet Aerodynamics - it was absolutely sensational!"

I have set up alerts on my company's key products which lets me know what my competition are up to plus alerts on my company's name - DBS Internet Marketing.

You need a Google account to access the free alerts feature but they are a doddle to set up.
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Internet Advertising Overtakes TV

A study carried out by the Internet Advertising Bureau in conjunction with Price Waterhouse Coopers has revealed some remarkable trends in the first half of 2009:

  • Online advertising spend for the first half of 2009 was £1,752 million

  • The advertising industry as a whole shrank by almost 17% but internet advertising grew by 4.6%

  • Internet advertising is the only medium that grew in the first half of 2009

  • Internet advertising's share of the marketplace has grown to 23.5% compared to 18.7% for the same period last year
Online advertising encompasses:

  1. paid for listings (pay per click advertising)

  2. Email marketing and targeted newsletters

  3. Exposure through major search engines by link building

If you are ready to see how internet advertising can help your business ring David Clarke on 0800 046 1870.
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Fax To Email Service

DBS has unveiled a new Fax to Email service this month.

Our Fax to Email service is environmentally friendly as it cuts down on ink and paper usage.

We now offer:
0800 Fax To Email
0845 Fax To Email
0844 Fax To Email

Have all your faxes sent directly to an email address rather than a fax machine.

With DBS's fax to email service you can store all your faxes on a PC rather than filing pieces of paper.
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Google AdWords Qualification

DBS has successfully taken the bi-annual online examination to retain it's Google Qualified AdWords status.

The required passmark is 75% - we achieved 87.5%.
This shows our commitment to training so we can give the best possible advice and service to our clients.

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Set up a Corporate Facebook page

Great post on setting up a corporate facebook page:
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Domain Renewal Group

If you get a letter that looks like this from the "Domain Renewal Group" please ignore it. It's a scam.

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Follow David Clarke on Twitter

Everyone is talking about Twitter.

Some of us are using Twitter.

Does anyone know why?

OK I admit it - I signed up for Twitter and didn't really know why.... but I am slowly beginning to see the value of it.

Facebook and MySpace have experienced massive growth over the last few years and are widely known as effective "friend management" tools. To be frank, email has become a pain for a lot of personal and commercial users. The amount of spam received means that you can spend valuable time every day just sorting through and deleting emails that are trying to sell you watches, pills and poker.

If you elect to invest in an elaborate spam filter then the chances are you still continue to receive some spam. It's a bit like getting a flu jab - you still get flu but your arm doesn't.

On the other side of the coin the filter is "so good" you don't get legitimate email that was intended for you. I have personally received email from the person sitting in the office down the corridor marked as SPAM.

Facebook and MySpace eliminate this communication nightmare. The concept is simple. I invite you as a friend. You say yes. You get my messages. If we decide we don't want to be friends we don't get each others messages.

Facebook has presented great advertising opportunites. Facebook knows your age and habits (well some of them,so don't panic) so it knows what sort of adverts to throw up on the page you are looking at. This can be tedious.

Facebook is viewed by some as a little too revealing. I have people who have asked me to be friends on Facebook who blank me when I see them in the veg aisle in the Co-Op. If I let you be my friend you can, at your leisure, see every picture that I have posted of me on holiday, at a party, wedding reception - anywhere. I find this all a bit too much and a little disturbing.

If I came home and found someone in my living room that I vaguely knew who had spread out all of my photo albums on the floor and was poring over them I don't think I would find it acceptable if they said "...but I thought we were friends."

Twitter is a decluttered version of Facebook and MySpace without all the intrusive bits. The messages on Twitter or "tweets" are very short (160 characters including spaces) as they are designed to be received as SMS text messages.

You can follow someone on Twitter or be a follower. If you want to follow celebrities then it's easy to follow someone like Jimmy Carr and receive all their tweets. However, this does have commercial applications also. Using Twitter I can keep clients who choose to follow me up to date with changes in the marketplace.

I see my Twitter followers as my own mini "swarm" that I intend to grow. My followers will belong to other swarms and so these swarms will be exposed to my Tweets. This means I can potentially reach a huge marketplace of people who I have never rubbed shoulders with.

You can follow me at:
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How to use the new .tel domain to your advantage

The new .tel domain allows businesses to store, publish and update online all their contact information and keywords under a unique domain name. This is achieved without the need for a website and without the need of any web development skills.

For example, our domain name is:

So we have registered:

We figured that for the small investment of a .tel domain we had an entry in the only real time global directory.

We now add the .tel domain to our business stationery.

Our customers can now get our contact details easily from any device such as a:
• Blackberry

• Mobile phone

• i phone

• laptop

• PC

DBS is particularly aware that mobile devices are set to be the largest growing sector of internet usage. Our .tel site loads quickly and easily on a mobile.

.tel domains are going fast so our advice is to act now and register. We can do this for you.

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Google Latitude - a new feature

Google have introduced another nifty feature that combines mobile phone technology and Google Maps writes Internet Marketing Strategist David Clarke.

Like it or not your mobile phone may be used to pinpoint your exact location. Google Latitude allows you to make your own network of friends and colleagues mobile numbers. Logging onto Google Maps via your mobile will let you see exactly where members of your network are.

Possible uses include businesses being able to monitor the precise location of their sales staff and on the personal side parents would be able to see where their children were at any time.

Google Latitude will work with these mobile phones:
  1. Android-powered devices, such as the T-Mobile G1 (coming soon)
  2. iPhone and iPod touch devices (coming soon)
  3. most color BlackBerry devices
  4. most Windows Mobile 5.0+ devices
  5. most Symbian S60 devices (Nokia smartphones)

The service is free from Google but carrier charges may apply.

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Google: 5 things you didn’t know it could do…..

The Google search engine at has a few tricks up its sleeve that you may not know about. These nifty tools and features may save you time and effort that can be spent on more profitable or rewarding tasks.

Google Conversion Tool
The nifty search engine has its own in built converter. Try typing into the Google search box “4ft 6in in metres” or “23c in fahrenheit” and you will get an instant conversion. Move your calculator to the bottom drawer of your desk or throw your slide rule out of the window. If you don’t know what a slide rule is then Google it – you will be amazed at how your ancestors worked in the old days.

Google Calculator
Similarly, your old friend Google can act as a calculator. Try typing in “43% of 92” and in the twinkle of an eye receive instant enlightenment. Where was this while I was doing my GCSE’S?

Google Currency Converter
You know what’s coming don’t you. Type “£123 in US$” and be amazed with the instant currency conversion.

Google News
Visit (you don’t need the “www” bit) to visit a bang up to date computer generated news site. The Google news site aggregates headlines from over 4,500 English language news sources on the planet. You can ask the site to group news stories together according to your particular interests. An archive section is navigable from the top of the site which lets you look back through history. I typed in “Titanic” in the archives search box and was able to instantly download a pdf of the actual front page of the New York Times from April 12th 1912.

Google Mobile
Download Google Maps for mobile from free by visiting the Google UK website at . I downloaded the software straight onto the desktop of my PC and then hooked up my mobile to my PC with the bit of cable that my mobile phone manufacturer gave me in the box it came with. I think this would prove quicker and easier for most people than getting online with your mobile and downloading directly. Download times to mobiles still seem dreadfully slow to me.

Most mobile phones that are less than 3 years old will operate Google Maps. With Google Maps loaded onto your mobile you will never get lost when walking or driving in any UK city although software specifies that it should not be used when driving (who would think of such a thing?).

Many mobile phones come with GPS all ready installed. GPS stands for “global positioning system” and lets you know exactly where you are on the face of the earth through satellite technology. You can enter a start and end point for any road journey and be supplied with detailed directions. Another nifty feature is that you can specify a start and end point and find the best way to make this journey on public transport.

Going by foot in a strange city is now a breeze.

It’s clear to me that this functionality is a direct competitor to sat nav. The only real difference I can see is that you don’t receive verbal instructions. This doesn’t bother me – I can get those at home.

It’s possible to add your favourites to Google Maps such as home, irritating relatives in Berkshire or Big Dave’s Bar & Grill.

Hope these nifty features will help you in the office and on your travels.
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New look Gatwick Yellow Pages

This year the Gatwick Yellow Pages directory will be published in a new "compact" format.

Yellow Pages claim that the reasoning behind the new format is to improve the the usage of the directory .

Yellow Pages report that they saw a 7% improvement in usage when they trialled a larger vs smaller directory in some areas last year. This is a one off trial at present with no plans to change other Yellow Pages directories until they have thorough evidence that it is a good idea.

"The number of Yellow Pages advertisers has decreased significantly over the last 3 years which has meant the books have decreased noticeably in thickness. Could the new format be a ruse to cover up this phenomena?" questioned David Clarke an internet marketing consultant at DBS.
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Online shopping up by 63%

Recent research in the UK on ecommerce revealed that independent retailers were the big winners during the Christmas rush.

In the 4 weeks running up to Christmas 2008, a sample of over 2000 ecommerce merchants revealed that on average, they were processing in the region of £3,000 per hour.

On 'Mega Monday' (Monday 8 December-the biggest day for online shopping) this reached as high as £5,000 per hour. The research revealed a turnover increase of 68% from December 2007. A strong rate of growth was confirmed by the ecommerce payment gateway company Protx, who recorded a 63% increase in transactions for December-proving that despite huge discounts on the high street, customers are still shopping online.

Many experts are predicting that up to 50% of shopping will be done online by 2015.

“If retailers stick to the format of a professional looking online shop combined with good customer care, the boom in independent online retail is sure to continue" David Clarke of DBS Internet Marketing Lincolnshire commented.
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How a blog can help your business in search engine results

Blogs are websites that can be added to easily by anyone. You don't have to have computer programming skills or be a web developer to set up and add to a basic blog.

If you can use programme Word then you will easily be able to run a blog.

David Clarke of DBS explains: "Search engines don't display more than 2 pages from one website in search engine results. Although we make our clients blogs appear to “sit” within their website they actually are on a different web address."

"If you know what you are doing you have a chance to take an extra bite at the cherry in search engine results."

If you look below you will see an example of how to dominate search engine results. The first 3 "natural listings" are taken by DBS. Two come from our website and one from our blog.

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Google Success Stories!

With the help of DBS our clients currently hold these positions on Google:

0800 number #1
0845 number #1
Local number #1
Security guard #1
Solicitor London #1
Caravan sales #2
Tool hire #8

Marketing your business on the internet boils down to three steps:

1. Find out the actual words people use when searching for your type of business

2. Make it abundantly clear to search engines what each of your web pages is about

3. Build links from other sites into yours

DBS offers a free, no obligation discussion of your internet marketing needs.
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Google awards DBS Page Rank 5

Google use a Page Rank scale of 1-10 to give an indication of the popularity of web pages. The scale is logarithmic in nature which means that page rank 3 for instance is ten times greater than page rank 2. After a reshuffle over Christmas DBS has received page rank 5.

David Clarke of DBS says "although we are pleased to continually improve our page rank we're more concerned where our pages and our clients' pages rank. Don't obsess about Google Page Rank - it's a fun toy and a good indicator of the general health of your website but it is not the main factor that determines where your pages will rank in search engine results."

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