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New look Gatwick Yellow Pages

This year the Gatwick Yellow Pages directory will be published in a new "compact" format.

Yellow Pages claim that the reasoning behind the new format is to improve the the usage of the directory .

Yellow Pages report that they saw a 7% improvement in usage when they trialled a larger vs smaller directory in some areas last year. This is a one off trial at present with no plans to change other Yellow Pages directories until they have thorough evidence that it is a good idea.

"The number of Yellow Pages advertisers has decreased significantly over the last 3 years which has meant the books have decreased noticeably in thickness. Could the new format be a ruse to cover up this phenomena?" questioned David Clarke an internet marketing consultant at DBS.

Agree? Disagree? Do let Yellow Pages & Internet Marketing Guru know what you think by commenting below.

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