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Helping businesses increase revenue online

An introduction to DBS Internet Marketing

As we have recently gained new friends on Facebook and new followers on Twitter, it seemed a good time to write a post giving a brief overview of DBS Internet Marketing.

Based in Navenby in Lincolnshire, DBS is ideally located between Lincoln, Newark, Grantham and Boston, but offer our services to companies across Lincolnshire and the entire UK. Established in 1986, we have Investors in People status and are members of the Lincolnshire Chamber of Commerce.

DBS offers three different but interconnected services – web, online marketing and social media.

Our web design department aims to provide you with fantastic looking websites that are also functional and user friendly, and which will also be highly visible in search engines. We specialise particularly in legal websites, but have created websites for all types of business and individuals across the UK. We also optimise websites to display correctly on mobile phones. Click here for our web portfolio.

Our online marketing department uses a variety of techniques to drive traffic and enquiries. This includes pay-per-click advertising, retargeting, QR codes, Google+ Local and content marketing. There is no point having a fantastic looking website if nobody knows about it.

We also offer to create and manage social media accounts for clients – including Facebook, Twitter, LinkedIn, Google+ and You Tube – to raise awareness of your business, network with businesses and individuals and drive customers to your website.

To find out more about any of our services, check out our website or give us a call on 0800 988 8366.
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Admin error sees Google shares plunge by $20billion

Google was rocked by two issues this week – disappointing quarterly results, and their accidental early release.

The results for between July and September of this year were themselves disappointing, with quarterly profits falling 20% from the same period the year before, to $2.18billion – approximately £1.35 billion. This was lower than had been expected. Google’s average income per click fell 15% for the quarter. The massive switch to accessing the internet by mobile devices has sparked fears that Google is losing traction with advertisers and not monetizing in the way it has traditionally done with PCs.

However, to make matters worse, the results were published prematurely before the document had been signed off. This surprise meant nobody was ready, and it did not give Google the opportunity to market and explain the figures. This led shares to plunge by 9% - around $20billion - leading to trading in Google shares to be suspended for over two hours whilst Google frantically worked to get the document finished. By the end of the day shares in Google were down 8%, a slight recovery on earlier, but still an easily avoided disaster. Google blamed its financial printing firm, RR Donnelley, for the accidental release of its trading figures, which included the phrase “PENDING LARRY QUOTE”, indicating it was still in draft form.

Searches on Google account for over 90% over internet searches in the UK.
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Google release string of updates

Earlier in the week we noted that Google had released what is known as a Penguin update, but over recent days it has actually rolled out 4 major updates on top of each other. Google constantly updates its algorithm, it has been said over 500 times per year, which is why you frequently see movements in search engine results. However, they are usually minor, but these 4 major updates have attracted a lot of attention.

One was a Panda update. This was released on Thursday 27th September, and was the 20th such update that Google has released since February 2011. Panda updates target what Google views as low quality content on your site. This includes poorly written copy, thin or no amounts of copy on pages, or duplicate copy – copy that is identical or very similar to other copy on the web.

Then there was an exact match domain update, released on Friday 28th September. This targeted sites that Google believe had chosen their website address deliberately to rank well in search engines. For example, if you sold big brown boxes, and your website was, you would be marked down for it.

Then there was the Penguin update, released on the 5th October. This was the 3rd roll out of this update since April 2012. This update targets websites with lots of low quality sites linking to it.

Finally, Google released a page layout update earlier this week, the second official one of its kind. This penalises pages that have lots of adverts at the top of their page, leaving users to have to scroll down the page to find content. This update is also known as top heavy.

Around 90% of internet search traffic in the UK is through Google, so these updates can make big differences to businesses.
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DBS Launches Legal Website for Rollingsons

Working to tight deadlines DBS launched Rollingsons Solicitors Ltd. website on 10 October.

The site has a responsive design which means it will automatically resize itself to fit on any screen that is being used to view it on. This includes iphones, tablets, androids and ipads.

Rollingsons, based in Central London close to Fleet Street, have control over the copy on their pages with a content management system as well as having full editorial access to their "Our People" and "Articles" sections.

The modern design is in line with the upcoming Windows 8 interface which will be launched on 26 October 2012.

This interface will be the new face of computing ensuring a future proof design for our client.

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Google Release Update

Google have released an update to their algorithm over the weekend.

The latest update is being referred to as Penguin 3.

Google’s Matt Cutts used Twitter on Friday 5 October 2012 to announce that Google would be launching the latest “data refresh” of its spam-fighting algorithm.

Matt Cutt's has forecasted further jolts to the algorithm in the future.

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Facebook announces it has reached 1 billion active users

Mark Zuckerberg, the co-founder and CEO of the social networking site Facebook, announced yesterday that the site now officially has 1 billion users that are actively using it every month. 

Four years ago Facebook only had 100 million users, and two years ago just half a billion. Back in April it was on 900 million, so it really has grown at an incredible speed in the last four years. The number seems even more incredible when you realise that it is approximately 1 in 7 people around the world are now actively using Facebook every month. It has therefore only taken 8 years since Zuckerberg launched Facebook in February 2004 for it to have 1 billion active users.Breaking down the statistics even further, the Guardian reported that since Facebook launched it has seen 1.13 trillion likes, 140.3 billion friend connections and 219 billion shared photos.

Mr Zuckerberg’s official blogpost said: “This morning, there are more than one billion people using Facebook actively each month. If you’re reading this: thank you for giving me and my little team the honor of serving you. Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life. I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too.”

Despite this incredible achievement, Facebook shares have continued to slide since it was floated on the stock market back in May. Launched at $38 per share, it was down to around $22 yesterday. According to the BBC, around 45% of North America uses Facebook, 42% in Australasia, 34% in South America, and 30% in Europe. However, there is huge potential on the other continents, with only 6.68% of Asia using Facebook.

To read more about how DBS Internet Marketing can help your business have a presence on Facebook, click here.
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Facebook Gifts

Just a little over 24 months after its last attempt failed, Facebook is having another go at launching "Facebook Gifts".

In the USA over the new few months Facebook users will be able to buy and send gifts to their friends.

The move should prove to be a massive revenue stream for Facebook.

If the USA roll out is successful then Facebook looks set to introduce Gifts to the UK.

You’ll know if you have the ability to send a gift by looking for the “gifts” tab —  a little present box with a red bow alongside photo and post tags, or next to the person’s name if it’s their birthday.
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DBS team celebrates Lincolnshire Day

1st October is Lincolnshire Day, and Lincolnshire has been getting itself noticed by trending on the social networking and microblogging site Twitter.

Tweets from Lincolnshire people having included what fine Lincolnshire produce they will be eating, their favourite parts of Lincolnshire, interesting Lincolnshire facts and names of  Lincolnshire celebrities. 

The day has shown what a fantastic presence Lincolnshire businesses have on Twitter, and what an excellent tool the social media site is for promoting Lincolnshire and Lincolnshire businesses. The tweets have included the hash tag #LincolnshireDay.

Here at DBS Internet Marketing we have been having a small celebration of Lincolnshire Day by enjoying some of Lincolnshire’s finest produce – including Lincolnshire sausage rolls from Welbourne’s Bakery in Navenby, Lincolnshire plum bread with Lincolnshire poacher cheese, Pipers Crisps and tea from Stokes of Lincoln. We also have a box of Bateman’s Brewery Ales to enjoy after work!

Lincolnshire Day marks the anniversary of the Lincolnshire Rising, which happened in 1536 and was a revolt by Catholics against Henry VIII’s establishment of the Church of England. It has been an annual celebration in Lincolnshire since 2006. Happy #LincolnshireDay!
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Happy Lincolnshire Day

October 1st is Lincolnshire Day.

The day aims to encourage local people, often known as yellowbellies, and those who have moved from the county to honour the historical event along with Lincolnshire’s traditions, past and culture.

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