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Adobe Puts Halt To Buying Software Outright

Adobe Creative Cloud Subscription ModelAdobe have released new versions of all of their popular development programs including Adobe Photoshop, Adobe Dreamweaver and Adobe Illustrator. These have traditionally be available as part of a collection of software applications known as Adobe Creative Suite. With the latest release Adobe have decided to drop the Creative Suite brand and rename it to Adobe Creative Cloud.

There is more to it though than just a name change. From here on in you can no longer purchase their software outright – it must now be paid for on a monthly basis as part of a subscription package.

The Creative Cloud option was introduced as a secondary payment option last year and was touted to offer a cheaper setup costs for developers to get hold of their software.

The problem is that now they have switched to the forced subscription model those cheap on-costs never stop coming. You are locked in to perpetual licence fees and if you stop paying then you’re left with nothing. No access to the software and no way to edit the files you have built your business around.

While the old style model did indeed have very steep purchase costs (each piece of software in the suite is priced in the hundreds) you owned that software indefinitely. Traditionally new versions came out that had one or two big improvements but it was possible to invest up front and keep your software without falling too far behind the technology curve.

It isn’t all doom and gloom though; there are some benefits to the new model. You can install your software on any computer you’re working on. Your files are saved to a social network Adobe recently acquired called Behance. You always have the latest updates installed.

These payment model changes will have been introduced in part to curb piracy. If they can tie the service into a centralised always-online model then they can tightly control piracy. At least in theory; there were reports of the protection being broken within 24 hours.

It’s likely also something to do with the fact that many of their programs are de-facto industry standards. Photoshop and Dreamweaver don’t have any meaningful competition so there is nowhere else to turn to. It’s worth noting that Adobe Lightroom – an app that faces stiff competition from Apple’s Aperture app - was spared the Cloud licence and can still be purchased outright.

In a way Adobe are looking to the future and doing us all a favour. Using multiple devices is the norm now and you want everything to be available on any platform without having to worry about synchronising the devices yourself. The technology side of things is a sound idea; it’s just the never-ending payments that have the internet in uproar.

The new payment model seems to be still in flux though as Adobe have reportedly been canvassing current Creative Suite owners and asking about their thoughts on lower subscription fees.

They are also offering steep discounts for the first year, offering up to 60% if you own a recent version.

At the moment all we can do is wait and see what happens. This isn’t a long term solution though as at some point the offers will run out, the prices will go up and there will be no other option but to pay the fees or fall behind in the technology.

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An introduction to Pinterest

What is Pinterest?

Pinterest is effectively a collection of online pinboards.

Users create a pinboard for a theme, and then “pin” images and videos that interest them to share them with other users.

It allows users to showcase their own images, and to browse other people’s images and “re-pin” them on their own boards. 


The rapid growth of Pinterest

Pinterest is one of the newest and fastest growing social media sites. It was developed in December 2009, and launched in March 2010. 

By the end of 2011 it was ranked as one of the top 10 largest social networking sites. 

In January 2012, it had 11.7million unique visitors and became the fastest site in history to pass the 10 million unique visitors mark.

By February 2013, it had 48.7million global users, and was estimated to have risen to around 70million in July 2013.

Initial users have been mainly from the United States, but it is now growing dramatically outside the USA, with the UK having the 3rd largest number of users. It has many more users than Twitter did at the same stage.


How can Pinterest be of benefit to businesses?

You can join Pinterest as a business – it is not just designed for individuals.

70% of people are looking for inspiration for things they would like to buy on Pinterest, which is more than 4 times the percentage of those doing the same on Facebook.

Users can add keywords to images and boards so that they can be searched for by other users, increasing their chances of being found and thus attracting the maximum amount of views.

A link to the website that the image came from is included with the image, or if you are uploading the image yourself you can add a link to it. This is a great way to drive traffic to your website.

4 out of 5 pins have been “re-pinned” from someone else, so a huge amount of sharing images takes place on Pinterest.

Users can like your image, re-pin it, share it and email it. Therefore, make sure your pins are good quality and well optimised, that you link your Pinterest account to your Twitter and Facebook accounts, and that you verify your website so that your Pinterest account links back to it. 

Businesses can create pin boards for a range of themes, for example:

  • Behind the scenes at the business
  • Meet the team photos
  • Helpful tips
  • Local area photos
  • Clients using your product
  • Your business at events
  • Charity photos
  • Inspirational photos
  • Related videos
  • Archive photos
  • Pets

You don’t even have to be on Pinterest for users to share your photos. Users can add a “Pin It” button to the bookmark bar in their web browser, so that when they are on a web page and see a photo they like, they can click it and pin it to their Pinterest account. 

Pinterest users spend much longer on the site per visit than on other social media sites – nearly quarter of an hour per visit. It is therefore a great way to engage with your clients and prospective clients, to tell them the story behind your business and to be creative.

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DBS MD to take part in historic motorbike event

David Clarke - MD of DBS Internet Marketing - will be riding in a unique motorcycling event on August 1st and 2nd.

Starting on 27 July a team of motorbikes will visit every single one of the “Thankful Villages” in the United Kingdom.

These are villages that have no traditional World War I memorial because everyone who left to fight in the Great War of 1914-1918 was fortunate to arrive home alive.

Although the villages were grateful they must have been shocked to see that their sons had been physically and mentally scarred by the horrors of trench warfare.

Fourteen of the villages that will be visited are “double thankful” which means everybody who left for World War II returned safely.

The ride will raise funds for the Royal British Legion.

David’s part of the trip will take him on his Triumph Speedmaster through Thankful Villages in Lincolnshire and Nottinghamshire with an overnight camping stop on the beautiful Lincolnshire Wolds.

En route David will meet the world famous Red Arrows team at RAF Scampton which was the home of 617 Squadron aka The Dambusters.

For more info visit

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