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Send Christmas Cards to Your Customers By Email


Believe it or not, it is less than 3 months until Christmas!

But don’t panic! DBS can help companies with one of the big Christmas tasks – sending out the Christmas cards!

DBS Internet Marketing can design and send Christmas Cards via email to your customers, clients, suppliers, staff, colleagues, friends, and anyone else who you would like us to help spread some Christmas cheer to!

The card above is an example, and will be sent in your company's name, displaying your logo and your choice of message.

Prices to send Christmas cards via email with DBS start at just £95+VAT. There is a one-off transmission charge of £5 per run, and a charge of 1p per recipient.

So, if you send out 500 cards via email, it will cost £105+VAT - or to put it another way, 21p per recipient.

This is a lot cheaper than buying and posting cards, so you can save quite a bit of money by doing this. As it is the seasons of good will, why not donate the difference to your charity of choice – as you can see, our choice is the NSPCC!

If you would like to know more, please contact David Clarke on 01522 811688 for more details.

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How to get your picture in Google’s Search Results

You might have noticed recently that when you make a search on Google you see someone’s picture in the results that looks like this:


This feature is called “Google Authorship Markup” and is quite nifty for a couple of reasons.

Firstly, on a page of bland, boring search results a picture can really stand out and draw people’s attention to your listing as you will see in the screenshot below:


Secondly, by the picture there is a link to the writers Google+ profile page – the arrow below is pointing to the link.


So, how do you make this happen?

It’s all through the wonder of the Google Authorship Markup and something called the rel="author" tag.

If that sounds like double dutch to you then let me try to explain.

Firstly you need a Google+ account.

Google+ is just another social media account like Facebook and Twitter. You can read more about it here:

The clever types at DBS can create a Google+ account for you and link to the news you post on your website (you’ll need a blog to be set up to achieve this) with some special behind the scenes coding.

Google then makes the connection between your Google+ account and the news on your website which then pulls through your picture into search engine results along with a link to your Google+ profile page (and America is saved).

Another good reason for having Google Authorship Markup is that Google will view your site as very much trusted and legit.

The final and perhaps most important reason is that when you are at a dinner party and someone is boring you can mention that you have just added Google Authorship Markup. This will most probably silence them and amaze other diners.

If you are interested in getting your picture in Google’s Search results please contact me, David Clarke at DBS Internet Marketing on 0800 988 8366 or 01522 811688.

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Google trial Images on Pay Per Click ads

Google’s Pay Per Click Adverts used to be a bland four lines of text including a headline, two lines of copy and a link to the advertiser’s website.

Over the past few months Google have rolled a series of what they call “ad extensions” which enhance pay per click adverts by including more information with the standard pay per click adverts.

I covered Google’s ad extensions in a blog post I made in April 2013:

However, the latest news is that Google are now trialling “Image ad” extensions with their pay per click ads.
In the screenshot below you can see that a search for “hi tec” brought up hi-tec’s pay per click advert along with 3 product images.

Obviously this has a massive visual impact.
The new Google Image Ad feature is currently only available to a select few at the moment.

As with all Google features there are policies and constraints within this ad extension.

At the moment it appears that Image Ads are only available to advertisers who hold the number 1 pay per click ad spot.  It’s likely that pay per click advertisers will now bid more to grab the #1 spot and therefore get Image Ads. This will add to Google’s revenue.

Image Ads are perfect for advertisers who sell image based products as they certainly makes adverts stand out. Image ads will be particularly effective when the pay per click advert is well set up with other available ad extensions as this will take up more valuable space in Google’s search engine results and attract the eye.

I’m sure we will be noticing these new image ads more and more over the next 12 months.

It’s certainly going to be interesting when this feature is rolled out to everyone as I am sure it will be in good time.
I will keep you informed if and when they are available to UK advertisers.

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Make it easy for your visitors to add you to their address book with a vCard

A vCard is a simple file format that stores an electronic version of your business card. You can store all of your personal contact details on it such as your name, email address, phone numbers, business address, the name of your secretary, a photograph of yourself, your business name and virtually any other piece of information you can think of about yourself and your business.

The vCard format has been around since 1995, which in internet terms is ancient. That’s 9 years before Facebook was even a glimmer in Mark Zuckerberg’s eye! It was created by a team of engineers called the Versit Consortium. This is where the v in vCard comes from, it stands for Versit.

The vCard was invented back in a time when most of the standards used today were still in their infancy. The vCard uses a simple text format. This makes the file format easy to understand on all platforms and is decipherable by humans and computers alike. You could open up a vCard file in your favourite text editor and be able to understand what is stored in it but it is normally used by importing the data into your email / contacts management program.

All email and contact management clients support the vCard format. The vCard format has also evolved with time and changing data format preferences. There are also several complimentary technologies called jCard, hCard and xCard. These package up the same vCard standard but just store the data in a different format (for example xCard uses XML markup).

The vCard is most commonly passed around as an attachment to an email but they can also be included as part of website content management systems. DBS have helped many of our clients by building “our people” style content management systems which support downloading these vCards such as in the screenshot below.


If you’re interested in learning more about using vCards for your business or you would like to get them integrated into your website then contact DBS today.

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