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DBS welcomes Lincs & Notts Air Ambulance on board as clients


DBS are delighted to welcome the Lincs & Notts Air Ambulance (also known  as the Ambucopter) as a new client.  DBS will be supporting the development and maintenance of their website at

DBS Director, David Clarke, says “DBS Internet Marketing are very pleased indeed to be associated with the Lincs & Notts Air Ambulance as it’s such a well-known and respected organisation.  DBS already supports other Lincolnshire based companies such as Chatterton’s Solicitors, Mountains Skip Hire, Lincolnshire Flooring, Lincolnshire & District Medical Services and Grantham Caravans so the Ambucopter is a great fit for us.”

The Ambucopter is a dedicated helicopter emergency medical service which first began flying operations in Lincolnshire in April 1994, flying approximately 1,000 missions each year.  The helicopter is permanently staffed by two paramedics and occasionally a doctor and is capable of flying at speeds of just under 160mph in order to reach any point between Lincolnshire and Nottinghamshire in less than 20 minutes. 

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How to create effective calls-to-action

You’ve fought hard to attract visitors to your website and you don’t want them all to leave your site without a trace. Whether visitors have arrived at your website through a Google search, a pay per click advert, your social media accounts or a marketing email, it’s essential that you find a way to build trust, keep the interest of your prospects and continue the sales process. Calls to action can help you to do just that.

What exactly is a call-to-action?

Put simply, calls to action (CTAs) are instructions that encourage your site visitors to complete an action, for example:


A CTA could come in the form of a button, a hyperlink or just plain text. As long as it’s obvious, clearly explained and simple for your visitor to use then it should be effective.

How does it work?

The trick here is to add value, not pressure. Free guides and helpful information give your prospects a chance to dip their toe in the water and find out more information, without feeling like they are being given the hard-sell or having to commit too early or too much.

There are plenty of different ways that you can utilise CTAs and experimenting to find the right one for your audience can be very worthwhile. Below are a few different ways that you could use CTAs.

trumpet11. Call back forms

Arrange a call back”

Not everyone visits your website during opening hours. By adding a form to arrange a call back you give yourself an opportunity to further explain your services and products to potential customers.

2. Newsletter sign-ups

Get the latest internet marketing tips delivered to your inbox free”

Sometimes prospects might not be ready to commit and will require a little more time to make their decisions. You can tailor a mailing list from the people who sign up for your newsletter via your website and ensure that you stay firmly on their radar.

3. Free trials

Get started with a risk-free 30 day trial”

If it’s a subscription based service that you’re offering then free trials can be a great way to win new business. Here, it’s important that your CTA builds trust and aims to alleviate any fears that your prospect might have, for example “you won’t be charged until after your 30 day trial ends, and you can cancel at any time.”

4. eBooks, video content and downloads

“Download as a PDF”

This call to action uses a small picture of a PDF file, reassuring the reader that they won’t be downloading anything that will harm their computer. This works in a similar way to video content, where visitors will often trust an embedded YouTube video as they recognise it as a trustworthy brand.


Sharing insightful information with your prospects can be a great way to establish your credibility. By giving away knowledge through short form content like newsletters and videos and long form content like eBooks, you can appear smarter, more interesting and more helpful than your competitors so you are the natural person to reach out too when the time comes. This is called content marketing, which you can read more about here.

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DBS work with Martin Cowman on new website features


DBS have been working with Martin Cowman to improve their website by  adding a Features section to inform and support clients as well as prospects. Social media channels have been set up and for Twitter, Facebook and LinkedIn.

The re-launched site has a mobile friendly responsive design which means it will automatically size itself to perfectly fit any size screen it’s being viewed whether that’s a smartphone, tablet or PC.

Martin Cowman are a Leicestershire based road surfacing contractor serving the Midlands. They specialise in machine-laid and hand-laid asphalt and macadam surfacing for new builds and maintenance, undertaking a wide range of work from residential drives through to public highways.

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Beat Facebook and get your posts seen by everyone

Once upon a time it was relatively easy for you to get your Facebook posts clip_image002seen by the masses - so long as your fans clicked the like button on your page then they would see whatever you we’re posting about. Well not anymore...

What’s happened?

Marketers have been worried about organic reach for a while now but recent studies are beginning to show that some Facebook pages are actually reaching as little as 5% of their fan base. 


Facebook officials cited the reason for the drop in reach as “content appearing in the news feed at a faster rate than people’s ability to consume it” which no doubt has a negative effect on the experience of the average Facebook user.

The way forward

It’s not all doom and gloom though and according to some sources, pages that have high engagement rates are among the least affected by the changes.

So, if people are commenting, liking and engaging with your posts then you have a greater chance of improving your reach. Here are five solid tips that will help you increase engagement and ensure that your posts get seen by more people.

· Experiment with video, photos and text posts to work out what kind of content your fans enjoy.

· Experiment with timings, are your fans most likely to read your blog in the morning or while they eat their lunch?

· Studies have shown that Facebook’s algorithms favour visual posts over standard text posts, especially videos –if they took longer to create then they must hold more information and be more valuable to users.

· Avoid “Like baiting,” Facebook doesn’t appreciate posts that ask its users to perform a specific action, like liking, commenting or sharing. So stay on their good side by avoiding those kinds of posts.

· Be consistent and helpful. Try and write blogs, create images and make videos that offer something useful to your fans. Give them something of value for liking your page and see your engagement increase.

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Friday Fun

vlcsnap-2014-04-15-10h18m19s104We take client reviews very seriously at DBS but this all crumbled yesterday when we met with Mark Wallace  - a director of Kingdom.

Click HERE to listen to what happened when Mark left his mobile phone in vibrate mode on top of some papers in our meeting room….

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