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Lincoln College turn to DBS

lincoln college masterclassDBS Director David Clarke recently ran a Marketing Principles Masterclass at Lincoln College

David spoke to a group of business students aged 16-21. His lecture covered marketing strategy, segmentation and market research along with how they are applied in a real-life business setting.

DBS has a strong commitment to its corporate social responsibility programme (CSR) and has successfully built strong bonds with local schools, colleges and universities.

"I felt privileged to be asked to deliver this masterclass by Rebecca Beresford-Fellows (Lecturer in Business)" said David Clarke.

"It's one of the ways that award-winning DBS puts something back into the community it serves."

DBS has also been involved in mentoring schemes at the University of Lincoln, Bishop Grosseteste University and also the Mission Mentor scheme.

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Is your business the Scrooge of social media?

Christmas social media businessesChristmas is just around the corner, but from looking at your company’s social media, would anyone be able to tell?

Effective social media marketing is all about inspiring and engaging your prospects - showing a human side to your business rather than engaging in a hard-sell. Here are five ways to build engagement, inject some festive cheer and avoid looking like a Scrooge this Christmas.

#1 – Give your social media accounts a festive facelift

One of the most profound ways to inject some Christmas spirit across your social media accounts is to alter your branding to suit the time of year. You could go all out with completely reworked cover photos full of reindeers and snowmen or take an elegant approach with a simple frosted effect laid over your existing logo – the choice is yours.

#2 – Let people know your opening hours

Social media is often the first point of call for people interested in your business and a well optimised social media presence will guide them easily towards purchases or enquiries. However, at Christmas time many businesses operate with different opening hours and closing times. This might mean that phone calls, emails and social media enquiries go unanswered. To keep your customers informed and happy you should use all the options available to you to keep them in the loop – a pinned post on Facebook & Twitter, social media covers with timings and adjusted hours on your Google My Business listing should do the trick.

#3 – Make the most of festive occasions

You should never be stuck for things to post about at Christmas. From before and after shots of your office with new Christmas decorations, arty pictures of mince pies and images of your employees wearing their most garish Christmas jumpers - there’s plenty to share. You might be worried that this deviates from your corporate image too much – but don’t forget the context of where your material will appear. Most users’ feeds will be full of warm Christmas-related posts at this time of year and anything too stuffy will likely be scrolled straight past.

#4 – Schedule content

The last thing you want to be doing over the holidays is scouring the internet for content to post on Facebook and Twitter. Plan out your content well in advance and use automation tools to keep a constant drip feed of material going out on your socials during the holidays. If you want to post real-time story content, then these will have to be done on-the-fly but at least you’ll have the basics covered.

#5 – Happy Holidays

Once the presents are unwrapped come Christmas morning, many people reach for their phones to wish their loved one’s a Merry Xmas. This marks a perfect opportunity for you to offer your own season’s greetings. Keep it simple with a short message and a classic festive stock photo to grab a few likes – you can find some good free options here on Pexels.

Remember if you need any advice on social media marketing over the holidays or anything else then we’d love to help – call us today on 0800 988 8366.

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David shares insight into DBS’s beginnings with University of Lincoln students

clip_image002Students at the University of Lincoln were delighted to receive an interactive and informative guest lecture delivered by DBS’s David Clarke.

David was invited to the Harvard Lecture Theatre of the David Chiddick Building at the Lincoln International Business School, part of Lincoln University, on 6th December to deliver a guest lecture on innovation in company development and digital marketing.

David offered insight into the company’s beginnings in California in 1986 and shared details of how DBS has effectively moved with changes in the online landscape to become an award-winning employee-owned business.

DBS has a strong commitment to its corporate social responsibility programme (CSR), contributing both locally and internationally to worthy causes. We also aim to build strong bonds with local schools and universities. DBS has also been involved in mentoring schemes at the University of Lincoln, Bishop Grosseteste University and with the Mission Mentor scheme, as well as providing work experience opportunities for students at the Priory Academy LSST and Sir William Robertson Academy.

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4 reasons Google Analytics is vital for small businesses in the UK

4 reasons google analytics is vital for small businesses in the ukHow do customers end up on your website? Where are they located? How long do they stay? These are just some of the questions that you’ll struggle to answer without proper analytics tracking set-up on your website.

What is Google Analytics?

Google Analytics is a tool set up by Google to allow webmasters a better understanding of their website’s online traffic. Once set up on your website, Google Analytics can be used to measure the volume and activity of your website visitors as well as providing other crucial insights that can supercharge your marketing efforts.

In order to work, a piece of code is installed on each page of your business’s website. This code is triggered when a user lands on your website and runs in their browser, linking up with Google to track the user’s activity as they move around your site.

As we will discuss, there are an untold number of benefits to using Google Analytics tracking. It can identify who your audience is, how long they stay, where they come from, what they do on your website and so much more. When used properly this information can then go on to help you improve your website and further refine your online marketing efforts to get the best ROI (Return on Investment).

1 – Identify your audience

As well as showing you the volume of traffic to your website, Google Analytics can also show you exactly who your audience is. It can provide information like age, gender and location of the people visiting your website, as well as their presumed interests (based on their browsing behaviour) and the language that they speak. With this kind of information at hand you could create some powerful and highly targeted marketing campaigns.

2 – Learn where your visitors come from

Google Analytics can show you how the visitors to your website got there in the first place. Did they arrive organically through search results on Google or Bing? If so, what search terms did they use to get there? Maybe they arrived through paid advertising on Facebook or Google Adwords – which advert brought them there? All of this information can help you to calculate which streams of marketing are working for you and where you need to double-up your efforts.

3 – Study the behaviour of your visitors

Google Analytics can provide an overview of the way that your visitors interact with your website by showing you things like bounce rates (the percentage of people who leave after viewing one page) and how long visitors spend on specific pages on your website. This can tell you a lot about your website and may help you to plan for improvements. Is the copy on your page engaging enough? Is it difficult to navigate? Does the page load so slowly that people click away before it loads?

4 – Set your goals

Another powerful use of Google Analytics is the use of goals. Google Analytics allows you to tie together specific user actions into a goal. Your goal might be achieved when someone completes a newsletter sign-up form, when they submit an enquiry form or perhaps when they complete a purchase online. This will then give you a bird’s eye view of how much money, or how many enquiries your website and different marketing streams are generating you.

Here at DBS we believe that Google Analytics tracking is one of the cornerstones of a successful online marketing strategy. We have years of experience of helping businesses to set up, monitor and report on Google Analytic results. To find out more please call us on 0800 988 8366 or email

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