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Is your business the Scrooge of social media?

Christmas social media businessesChristmas is just around the corner, but from looking at your company’s social media, would anyone be able to tell?

Effective social media marketing is all about inspiring and engaging your prospects - showing a human side to your business rather than engaging in a hard-sell. Here are five ways to build engagement, inject some festive cheer and avoid looking like a Scrooge this Christmas.

#1 – Give your social media accounts a festive facelift

One of the most profound ways to inject some Christmas spirit across your social media accounts is to alter your branding to suit the time of year. You could go all out with completely reworked cover photos full of reindeers and snowmen or take an elegant approach with a simple frosted effect laid over your existing logo – the choice is yours.

#2 – Let people know your opening hours

Social media is often the first point of call for people interested in your business and a well optimised social media presence will guide them easily towards purchases or enquiries. However, at Christmas time many businesses operate with different opening hours and closing times. This might mean that phone calls, emails and social media enquiries go unanswered. To keep your customers informed and happy you should use all the options available to you to keep them in the loop – a pinned post on Facebook & Twitter, social media covers with timings and adjusted hours on your Google My Business listing should do the trick.

#3 – Make the most of festive occasions

You should never be stuck for things to post about at Christmas. From before and after shots of your office with new Christmas decorations, arty pictures of mince pies and images of your employees wearing their most garish Christmas jumpers - there’s plenty to share. You might be worried that this deviates from your corporate image too much – but don’t forget the context of where your material will appear. Most users’ feeds will be full of warm Christmas-related posts at this time of year and anything too stuffy will likely be scrolled straight past.

#4 – Schedule content

The last thing you want to be doing over the holidays is scouring the internet for content to post on Facebook and Twitter. Plan out your content well in advance and use automation tools to keep a constant drip feed of material going out on your socials during the holidays. If you want to post real-time story content, then these will have to be done on-the-fly but at least you’ll have the basics covered.

#5 – Happy Holidays

Once the presents are unwrapped come Christmas morning, many people reach for their phones to wish their loved one’s a Merry Xmas. This marks a perfect opportunity for you to offer your own season’s greetings. Keep it simple with a short message and a classic festive stock photo to grab a few likes – you can find some good free options here on Pexels.

Remember if you need any advice on social media marketing over the holidays or anything else then we’d love to help – call us today on 0800 988 8366.

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