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Working With A PPC Agency- What To Expect

PAY PER CLICK ConceptA PPC agency can be a game changer for many businesses. If you are new to Pay Per Click Advertising (PPC), or have previously undertaken PPC internally then you may not know the benefits of using an agency to run your PPC for you.

Here, we discuss 9 things to look for in an agency in order to provide the best results for your business.

1. A PPC Agency That Doesn't Over-Promise

It is critical to choose an agency that doesn’t promise results that may not be possible to achieve. Although PPC is a great method to increase website traffic and in turn increase performance, there are no guarantees. If your agency is promising specific numbers in terms of results, then be wary. It is not possible to know exactly what results will be achieved to any degree of accuracy. This is due to the ever-changing nature of search engines, changes in the industry, changes in tactics from competitors, and even seasons. However, if you work with your chosen agency, they will help you spot the trends and get you results.

2. A PPC Agency That Gets To Know Your Business

It is unrealistic to expect a PPC agency to provide the best results possible from day one. Although results can be seen quickly, the PPC strategy will improve over time. Campaigns will be adapted and tweaked and bids will be raised and lowered. The more an agency gets to know what works for your business and learn more about the industry, the better the results will be.

It is therefore important to allow time for this initial period. The agency will learn from you to develop a bespoke strategy and discover which keywords perform the best for your business and target audience. Over time, a thorough and specific strategy will be developed that is proven to perform well.

3. A PPC Agency That Is Approachable

As a client, you need to ensure the agency you are using is approachable and that you can talk through any questions you may have. As the working relationship develops, so too should a mutual trust. Regular communication can help establish this relationship and allow you to work together to provide the best results possible.

4. A PPC Agency That Has Google Qualified Account Managers

One great advantage of using a PPC agency is that their staff can be qualified and certified by Google. This means that not only have they have taken exams in Google Ads, they have to resit them every year to remain qualified. As a customer, you benefit from their expertise as they take what they have learned and adapt it to your business to provide you with results.

PPC is not something that can be learned overnight because it is very intricate and Google are always developing the platform with new features. Although Google try to make their products easy to use, there are many elements to learn, including keywords, bid adjustments, ad extensions and much more. Having a PPC agency run your account gives you peace of mind that they will already know the intricacies of Google Ads and how best to use the tools for your business.

5. A PPC Agency Who Can Provide Results Quickly

Compared to SEO, which takes a while to develop and to produce results, a PPC campaign can drive traffic to your website much faster. However, it will still take time to optimise the campaign so you need to ensure that the PPC agency you choose is responsive and proactive.

6. A PPC Agency That Is Transparent

It is important to choose a PPC agency that will provide transparency. You need to know that they provide all the results to you and are willing to discuss these results at any time. How often are your ads shown? What is the Click Through Rate? What is the conversion rate? Ask them questions to understand the data and work with them to improve the quality of leads and conversions.

7. A PPC Agency That Provides Suggestions

You do not want a PPC account manager that is merely reactive. You want to hire an agency that can identify trends, understand what is currently working for your company and then adapt the strategy to produce greater results. Seasons can have effect search volume, as can competitors. The cost per click for your converting keywords today may be higher next month if a competitor makes changes to their own campaigns. Your agency should be on top of this and be able to talk you through what they plan to do to keep your campaign delivering results.

8. A PPC Agency That Keeps Up To Date With Changes

Google make frequent changes to their platform. They are persistent in their efforts to improve the user experience. Although these changes are often positive, they can be difficult to spot, particularly to those with minimal PPC experience. This is why it is imperative that your PPC account is run by someone that can not only spot when these changes have happened but can quickly utilize new and improved tools to benefit your performance.

9. A PPC Agency That Does Not Focus On Just Clicks

Although clicks are important, a PPC account manager should not solely be focusing on these. Clicks cost you money, so although it is good that people are clicking on your ads, you need an agency that also focuses on other metrics of success such as conversions and impression share. These are metrics that help determine your success factors. Only once you have found the balance of cost-per-click, budget, impression share and more, can you then work with your agency to scale the marketing.

If you are contemplating hiring a PPC agency, the list above should set your expectations. However, having an agency run your PPC accounts will enable qualified and experienced experts to use their knowledge to benefit your company. A reputable agency will hire qualified and experienced experts who know how to work with you to deliver results.

If you would like any information about how we can help you with your PPC needs, then the DBS Internet Marketing Team are here to help. Give us a call on 01522 811688.

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Booking Online- Why We Prefer Online Booking

Online bookingBooking online has revolutionised the way we shop, book and engage with companies. The past decade has changed the way we use the internet, especially when purchasing online. Online shopping used to be seen as risky, however it is now the norm. Further, you are expected to have an option for booking online. Your company may still take your bookings via the phone, many still do. This is a personal touch, but your company could be missing out by not having a booking online feature. Here, we discuss 5 reasons why having a booking online option can boost your sales.

1. Online Booking Is Universal

One of the immediate benefits of having an online booking system is that it removes any language barriers. If you only take bookings over the phone, language issues can arise. Browsers can automatically translate for the customer. The online booking system has the advantage as it allows customers from anywhere in the world to book with ease.

2. It Gives Customers The Control

Phone only bookings limits contact times to office opening hours. This can lead to a loss in transactions. Often, a potential customer will use their evenings to shop and book services and these hours tend to fall out of the traditional opening hours.

Giving customers the control of when they can book works better for them, and can automate the order processing. Online booking is something many people prefer. Booking online at a time that is convenient to them reduces the need to talk to someone on the phone.

3. Booking Online Can Provide The Customer With Live Information

Online bookings are becoming increasingly sophisticated and can update instantly, providing the customer with live information. Not only does this benefit the customer, it saves your business time as well by updating automatically. It provides the customer with a stress-free experience as they immediately know what the availability is, saving potentially a lot of time.

4. It Can Help Boost Impulse Purchases

People go online to carry out research before spending. Depending on what the item or service is, the level of research will vary. By having online booking options placed next to where the customers are doing their research, they are more likely to book on an impulse.

Historically, a customer would have had to search for your phone number on your website. With an online system, they don't even need to leave the product page.

5. It's Shareable

Social media platforms have transformed the way people communicate with each other. They also provide a great way to tell the world about your great offer. Once a customer has booked, they can easily share their booking with others via social media channels, giving your business valuable exposure at an extremely low cost, if any cost at all.

People are becoming increasingly comfortable with making bookings and purchases online. For many, it is now an expected option. There is nothing wrong with only taking bookings over the phone or other traditional methods. However, by ensuring you are making the booking process as easy for the customer as possible, transitioning your business to an online system can create a smooth and efficient customer experience that both your business and the customer will benefit from.

If you would like to contact the DBS Team regarding your website, send an email to info@dbsinternetmarketing.co.uk

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John Joins The DBS Team


John IMG_0513-EditDue to our continued success, DBS are delighted to announce that we have expanded our team.

John Weston joins the Internet Marketing team and brings with him a wealth of knowledge and experience. Qualified in Google, Bing and Amazon PPC advertising and experienced in Content & Social Media Marketing, John completes his skill set with proven copywriting skills and a strong command of the English language.

The art of successful PPC advertising involves placing a product or service in front of the right person at the right time using language and images that will capture their attention, entice them to read more and convince them to click through to the website. Our online marketing team have the skills and experience to deliver results and with the addition of our newest team member, we are now stronger than ever.

Originally from Essex, John is an award-winning and published author of over 20 novels as well as a successful photographer. Before joining DBS John spent more than a decade working in Dubai where he met his wife. They now live in Lincolnshire with their gorgeous dog, Blue.

To find out more about John, visit https://www.dbsinternetmarketing.co.uk/our-team/18/john-weston/ . To learn more about PPC advertising please call our team on 01522 811688, or email us for a free no-obligation discussion.

Welcome to DBS, John!

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Google Announces Plans To Identify Slow Websites

Google Identifying Slow WebsitesIt was recently announced by Google that they are planning to identify and label websites that are slow to load through a badging or labelling system on Chrome. Google are currently working on several “speed badging” systems that will let visitors know why a page is taking a long time to load. This could be in the form of a text warning e.g. “usually loads slow” or a symbol that indicates the site takes a while to load.

We all know how frustrating it can be when you have to wait a long time for a website to load. Google are also aware of this frustration and want to help indicate to users which sites are slow to help improve their online experience. Speed is one of Google’s core principles which is why they constantly work on ways to improve this.

It is currently unknown how slow websites will be labelled. It is to be expected that a lot of testing and experimenting will be done before the best option is discovered that visitors receive the most value from.

If the identifying system takes place, it could indicate to users before they click on a link whether it will be slow or not, which in turn could affect the decision of whether or not they want to click the link anymore. This could heavily impact the traffic on sites that are currently extremely slow.

The long-term goal of Google is to also highlight those websites that are quick to load and offer a high-quality experience. This will be based on the website’s speed but also on other determining factors which are currently unknown.

Although they are still working on a plan which will inevitably evolve and adapt over time, it is never too early to think about optimising your website. Ensuring your site is as quick as possible and offers an efficient and great customer experience will not only benefit you now but will also benefit you when the labelling system from Google Chrome arrives.

If you would like any advice on how you can improve the speed of your website, then the DBS Web Development team are here to help. Give us a call on 01522 811688.
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