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Booking Online- Why We Prefer Online Booking

Online bookingBooking online has revolutionised the way we shop, book and engage with companies. The past decade has changed the way we use the internet, especially when purchasing online. Online shopping used to be seen as risky, however it is now the norm. Further, you are expected to have an option for booking online. Your company may still take your bookings via the phone, many still do. This is a personal touch, but your company could be missing out by not having a booking online feature. Here, we discuss 5 reasons why having a booking online option can boost your sales.

1. Online Booking Is Universal

One of the immediate benefits of having an online booking system is that it removes any language barriers. If you only take bookings over the phone, language issues can arise. Browsers can automatically translate for the customer. The online booking system has the advantage as it allows customers from anywhere in the world to book with ease.

2. It Gives Customers The Control

Phone only bookings limits contact times to office opening hours. This can lead to a loss in transactions. Often, a potential customer will use their evenings to shop and book services and these hours tend to fall out of the traditional opening hours.

Giving customers the control of when they can book works better for them, and can automate the order processing. Online booking is something many people prefer. Booking online at a time that is convenient to them reduces the need to talk to someone on the phone.

3. Booking Online Can Provide The Customer With Live Information

Online bookings are becoming increasingly sophisticated and can update instantly, providing the customer with live information. Not only does this benefit the customer, it saves your business time as well by updating automatically. It provides the customer with a stress-free experience as they immediately know what the availability is, saving potentially a lot of time.

4. It Can Help Boost Impulse Purchases

People go online to carry out research before spending. Depending on what the item or service is, the level of research will vary. By having online booking options placed next to where the customers are doing their research, they are more likely to book on an impulse.

Historically, a customer would have had to search for your phone number on your website. With an online system, they don't even need to leave the product page.

5. It's Shareable

Social media platforms have transformed the way people communicate with each other. They also provide a great way to tell the world about your great offer. Once a customer has booked, they can easily share their booking with others via social media channels, giving your business valuable exposure at an extremely low cost, if any cost at all.

People are becoming increasingly comfortable with making bookings and purchases online. For many, it is now an expected option. There is nothing wrong with only taking bookings over the phone or other traditional methods. However, by ensuring you are making the booking process as easy for the customer as possible, transitioning your business to an online system can create a smooth and efficient customer experience that both your business and the customer will benefit from.

If you would like to contact the DBS Team regarding your website, send an email to info@dbsinternetmarketing.co.uk

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John Joins The DBS Team


John IMG_0513-EditDue to our continued success, DBS are delighted to announce that we have expanded our team.

John Weston joins the Internet Marketing team and brings with him a wealth of knowledge and experience. Qualified in Google, Bing and Amazon PPC advertising and experienced in Content & Social Media Marketing, John completes his skill set with proven copywriting skills and a strong command of the English language.

The art of successful PPC advertising involves placing a product or service in front of the right person at the right time using language and images that will capture their attention, entice them to read more and convince them to click through to the website. Our online marketing team have the skills and experience to deliver results and with the addition of our newest team member, we are now stronger than ever.

Originally from Essex, John is an award-winning and published author of over 20 novels as well as a successful photographer. Before joining DBS John spent more than a decade working in Dubai where he met his wife. They now live in Lincolnshire with their gorgeous dog, Blue.

To find out more about John, visit https://www.dbsinternetmarketing.co.uk/our-team/18/john-weston/ . To learn more about PPC advertising please call our team on 01522 811688, or email us for a free no-obligation discussion.

Welcome to DBS, John!

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Google Announces Plans To Identify Slow Websites

Google Identifying Slow WebsitesIt was recently announced by Google that they are planning to identify and label websites that are slow to load through a badging or labelling system on Chrome. Google are currently working on several “speed badging” systems that will let visitors know why a page is taking a long time to load. This could be in the form of a text warning e.g. “usually loads slow” or a symbol that indicates the site takes a while to load.

We all know how frustrating it can be when you have to wait a long time for a website to load. Google are also aware of this frustration and want to help indicate to users which sites are slow to help improve their online experience. Speed is one of Google’s core principles which is why they constantly work on ways to improve this.

It is currently unknown how slow websites will be labelled. It is to be expected that a lot of testing and experimenting will be done before the best option is discovered that visitors receive the most value from.

If the identifying system takes place, it could indicate to users before they click on a link whether it will be slow or not, which in turn could affect the decision of whether or not they want to click the link anymore. This could heavily impact the traffic on sites that are currently extremely slow.

The long-term goal of Google is to also highlight those websites that are quick to load and offer a high-quality experience. This will be based on the website’s speed but also on other determining factors which are currently unknown.

Although they are still working on a plan which will inevitably evolve and adapt over time, it is never too early to think about optimising your website. Ensuring your site is as quick as possible and offers an efficient and great customer experience will not only benefit you now but will also benefit you when the labelling system from Google Chrome arrives.

If you would like any advice on how you can improve the speed of your website, then the DBS Web Development team are here to help. Give us a call on 01522 811688.
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